We're now doing pretty well in search results for our immediate local area which is fantastic, but we actually have the potential to service quite a large area - about 700 kms in total to the north & south up and down the coast. Out of a multitude of localities along this route, I've identified about 30 that we would like to target.
(Our GMB is set to cover that service area with no shopfront address.)
Firstly is that too many, and should I refine the list further? Or is it fine to have 30 different location pages?
Embedded Google Maps
I started adding these to each location page but then came across the article below saying that google doesn't like this and may penalise it so I took them off.
Is this article correct and would it apply to a small business targeting 30 localities within a few hours drive of our base? Perhaps this is more in regards to large businesses or dodgy sites trying to target thousands of locations as described in the article? Or should I play it safe and leave out the embedded google maps in all except for our main contact page?
Meta Title & Description
Can meta title & meta description be mostly copy and pasted? Can each location page (x 30) have the same meta title/description with only the location name different each time?
Unique Page Content
Can page content be partly copy/pasted or does it need to be 100% unique?
For example, could I have the majority of the first paragraph pretty much the same (with the location name changed) and then the second paragraph is info relevant to that particular locality? I feel I might struggle to come up with unique copy for pretty much the same page 30 different times...
In terms of unique content, my plan is to use the location pages as a bit of a directory for other suppliers in our industry, (complimentary, not competition). Describing the area and the other businesses that might be useful to clients or whom we have worked with in the past. I feel this might be deemed by google as useful content? Is this a good way of going?