Location Pages & Embedded Maps

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Hi, I'm working on my sites location pages and I have a few questions that I'm hoping someone might be able to help with.

We're now doing pretty well in search results for our immediate local area which is fantastic, but we actually have the potential to service quite a large area - about 700 kms in total to the north & south up and down the coast. Out of a multitude of localities along this route, I've identified about 30 that we would like to target.

(Our GMB is set to cover that service area with no shopfront address.)

Firstly is that too many, and should I refine the list further? Or is it fine to have 30 different location pages?

Also:

Embedded Google Maps
I started adding these to each location page but then came across the article below saying that google doesn't like this and may penalise it so I took them off.
Is this article correct and would it apply to a small business targeting 30 localities within a few hours drive of our base? Perhaps this is more in regards to large businesses or dodgy sites trying to target thousands of locations as described in the article? Or should I play it safe and leave out the embedded google maps in all except for our main contact page?

https://www.gobluemedia.com/blog/goo...JBB9-pxDzuVfRg


Meta Title & Description
Can meta title & meta description be mostly copy and pasted? Can each location page (x 30) have the same meta title/description with only the location name different each time?

Unique Page Content
Can page content be partly copy/pasted or does it need to be 100% unique?
For example, could I have the majority of the first paragraph pretty much the same (with the location name changed) and then the second paragraph is info relevant to that particular locality? I feel I might struggle to come up with unique copy for pretty much the same page 30 different times...

In terms of unique content, my plan is to use the location pages as a bit of a directory for other suppliers in our industry, (complimentary, not competition). Describing the area and the other businesses that might be useful to clients or whom we have worked with in the past. I feel this might be deemed by google as useful content? Is this a good way of going?

Thanks!
#embedded #location #maps #pages
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  • Profile picture of the author DABK
    Answers in bold below.


    Originally Posted by CommanderCool3000 View Post

    Hi, I'm working on my sites location pages and I have a few questions that I'm hoping someone might be able to help with.

    We're now doing pretty well in search results for our immediate local area which is fantastic, but we actually have the potential to service quite a large area - about 700 kms in total to the north & south up and down the coast. Out of a multitude of localities along this route, I've identified about 30 that we would like to target.

    (Our GMB is set to cover that service area with no shopfront address.)

    Firstly is that too many, and should I refine the list further? Or is it fine to have 30 different location pages?
    The more landing pages you have, the better. Whether 30 is too many for you depends on your resources / how much you're getting paid.


    Also:

    Embedded Google Maps
    I started adding these to each location page but then came across the article below saying that google doesn't like this and may penalise it so I took them off.
    Is this article correct and would it apply to a small business targeting 30 localities within a few hours drive of our base? Perhaps this is more in regards to large businesses or dodgy sites trying to target thousands of locations as described in the article? Or should I play it safe and leave out the embedded google maps in all except for our main contact page?

    https://www.gobluemedia.com/blog/goo...JBB9-pxDzuVfRg


    Don't embed the map all over the place. Doesn't do you any good, unless you travel back in time.



    Meta Title & Description
    Can meta title & meta description be mostly copy and pasted? Can each location page (x 30) have the same meta title/description with only the location name different each time?



    Say you're in San Francisco and sell shoes. You'd be smart to get;
    San Francisco Shoes
    Daly City Shoes
    South San Francisco Shoes
    Oakland Shoes
    Alameda Shoes

    The meat description? Google will ignore it if it does not fit perfectly. If it fits perfectly, it will use it.


    If you're selling shoes, your meta description cannot vary that much: you don't have the space and you're limited by the fact that you sell shoes.




    Unique Page Content
    Can page content be partly copy/pasted or does it need to be 100% unique?
    For example, could I have the majority of the first paragraph pretty much the same (with the location name changed) and then the second paragraph is info relevant to that particular locality? I feel I might struggle to come up with unique copy for pretty much the same page 30 different times...

    In terms of unique content, my plan is to use the location pages as a bit of a directory for other suppliers in our industry, (complimentary, not competition). Describing the area and the other businesses that might be useful to clients or whom we have worked with in the past. I feel this might be deemed by google as useful content? Is this a good way of going?
    The content does not have to be 100% different but, if you're doing what you said, it will be sufficiently different just because you'd be describing different cities / villages.

    If I were doing it and the store was a shoe store in San Francisco, I'd have several landing pages for each city:
    Men's Shoes in San Francisco
    Women's Shoes in San Francisco
    Shoes in San Francisco
    Sport Shoes in San Francisco
    Kid's Shoes in San Francisco.

    And the same for every other city.

    And I would link all of them nicely, silo structure with

    Kids shoes links to Sport Shoes, sports to women's, women's to men's, men to Shoes in San Francisco

    I would also have pages for Shoe Stores In San Francisco, Women's Shoe Stores in San Francisco, etc.

    And my content would be different across all pages: I would throw in anecdotes. Found a pair of men's sport shoes dangling on the electrical wires by the San Francisco Train Station; the woman or man who insisted her / his size was 9 when they only fit into an 11 who called the clerk names for not finding her a 9 size that she could fit into, the time I was late for a job interview because my dog decided to take one of my dress shoes (brand name) and hid it and it took me half an hour to find and the job interview was in Almeda and I live in South San Francisco and the interview was at 9:30 and everybody who knows San Francisco know it takes X minutes to make it at 3 in the morning so I did not stand a chance to make it there by 9:30 when I could only leave my house at (put in a time that is not reasonable).

    Obviously, I do not sell shoes nor live in San Francisco, but you get the idea.


    Thanks!
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