Microsoft released Clarity to general availability

Microsoft announced that Clarity, an analytics product to "help website managers improve their website experiences by better understanding site visitor behaviour", is now out of beta testing. Clarity was initially launched in 2018 as a closed beta.

Clarity's dashboard provides an overview of how many users click on non-existent links, the number of users scrolling up and down on a page in search of something they couldn't locate, how much time users spend navigating your website on average, among others.



Clarity can also show two types of heatmaps: clickmaps and scrollmaps. Clickmaps can help point out which content on a page visitors interact the most, while scroll maps can tell whether visitors actually see the content that you want them to see.



Furthermore, Clarity also uses machine learning to identify "rage clicks", "dead clicks", and "excessive clicking" across the dashboard, session recordings, and heatmaps.



Clarity is important to help site owners meet objectives and identify which crucial areas in the website lure users away, and which sections perform well to help improve the overall user experience.

You can read Microsoft's full announcement here.