Someone has suggested that one of my competitors may be using dynamic API to rank for search terms without includinng them on their website beforehamd.
For example, if one of their services was "blue cars" they would be using dynamic API to appear on SERPS for "blue cars leeds" or "blue cars donuts" without having a page on their site which is optimised for those terms.
My questions are:
What exactly is dynamic API?
Is it true that this can be done?
If so, is it recommendable to do so to improve rankings in several locations instead of creating a page for each location that I want to rank in?
How would I go about getting started with this?
Thank you in advance all