How to target hyper local keywords

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So I'm building a site for my leadgen company and wanted some ideas of how to structure things.

My idea is to create a national service page and then break down the service areas into major suburbs. For example carpet cleaning, Murray's Bay Auckland New Zealand.

What kind of content should I put on these pages without repeating what's on my national carpet cleaning page? What local aspects can I include that would make it unique and useful to some one visiting the landing page? Thanks.
#hyper #keywords #local #target
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  • Profile picture of the author options
    I have done a local business for a client in the UK.

    Main keyword in URL and location. so, /carpet-cleaning-new-york

    Have a bit of text on their for onpage SEO, but don't over do it. This is a lead gen page so you sould have contact details at the top.

    You could also embed google maps on each page. Image of the town etc
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    • Profile picture of the author Matthew North
      Originally Posted by options View Post

      I have done a local business for a client in the UK.

      Main keyword in URL and location. so, /carpet-cleaning-new-york

      Have a bit of text on their for onpage SEO, but don't over do it. This is a lead gen page so you sould have contact details at the top.

      You could also embed google maps on each page. Image of the town etc
      Thanks for the good ideas. Do you have a example to share perhaps? I don't mean a site you did for a client but maybe one you could recall?,
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  • Profile picture of the author savidge4
    Originally Posted by Matthew North View Post

    So I'm building a site for my leadgen company and wanted some ideas of how to structure things.

    My idea is to create a national service page and then break down the service areas into major suburbs. For example carpet cleaning, Murray's Bay Auckland New Zealand.

    What kind of content should I put on these pages without repeating what's on my national carpet cleaning page? What local aspects can I include that would make it unique and useful to some one visiting the landing page? Thanks.
    In a way here what you would be creating is a "business' we service" site, very much a "directory" - which if you ask me is just a good move all the way around.

    Before we get into the SEO how... you want to ensure some things on the back end. There is more to this game than just the normal SEO aspect of this. When we are talking local you also want to create a "Citation". If specifically you are in New Zealand you want / NEED to have this sites server in New Zealand. Little ol me with clients in proximity to where I live in West Virginia would host such a site on a server IN West Virginia. In "Citations" Geographic let alone regular SEO location of the server, I believe to carry more weight.

    In terms of structure... depends on where you are I would say. In the States as an example, there is going to be States with cities that have the same name so you would want a structure that looks like /state/city/business type. In New Zealand it would only be /city/business type.

    If indeed you are in New Zealand you have to pay attention to the Māori names as well. A place like Hawkes bay, I know for me I would look up Peka Peka before Hawkes bay but I have a 12 year old son and Peka Peka is just a thing LOL ( Pokemon reference )

    Hope that helps! Best of luck!
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