What's the most important Google Analytics metric that you track?

by WF- Enzo Administrator
18 replies
  • SEO
  • |
It's nice knowing your page bounce rate, or where your visitors are coming from, but what other specific parameters are crucial and you check to analyse your traffic, and henceforth increase your conversion rate?
#analytics #google #important #metric #track
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  • My average session duration. So I'll know the performance of my content and whether to put in more work or focus on other marketing aspects
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  • Profile picture of the author Jennie Lee Morris
    I like to use the User explorer.
    It's incredible to see all the things that the user have done in my website. From filling a form, to checkouts and pages.
    Very useful if you know how to use.
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  • Profile picture of the author Serene Carmen
    Average session duration, pages/session and top page path.
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    • Profile picture of the author Luka19
      Agree, average session in very important.
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  • Profile picture of the author Julia Timpson
    Hi Dear,
    Since "Users" is the most-tracked Google Analytics metric, it suggests that marketers are (rightfully) more interested in the number of unique visitors (however imperfect this metric may be) visiting their website rather than the number of sessions those visitors log.
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  • Profile picture of the author Old Molases
    Besides duration, session, goal tracking is one metric that we keep a close eye on.
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  • Profile picture of the author jason100
    Suppose If I have an eCommerce website. My obvious goal would be to close "number of sales" as much as I could.

    The normal user flow would be:

    1. Product Detailed Page
    2. Add to Cart
    3. Checkout
    4. Address Details
    5. Payment Details
    6.Thank You page

    As we know users should visit these pages for sales to happen. In some of the sites, we could have at least 04 pages to let the sale happened.


    So, one important metric, we must see is pages/session.
    In the case of eCommerce website, pages more than 04 as pages/session is a good number. So, if pages/session is less than 04, which means that :

    1. Either traffic is not relevant
    2. There are some usability issues with the site.
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  • Profile picture of the author KylieSweet
    I would consider average time duration within the site pages and the bounce rate are some of the most important in google analytics. Here you can see how your visitors behave within your website.
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  • Profile picture of the author davistheraraavis
    II use Google Analytics to check -

    1. Unique visitor
    2. Source of incoming traffic
    3. Lead generation costs
    4. Average session duration
    5. Goal completion
    6. Exit pages

    and it can be used for exploring many more metrics.
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  • Profile picture of the author Leadnetwork
    I think the most important is the number of unique visitors and where did they came from
    But session duration can be significant too
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  • Profile picture of the author Julia Timpson
    metrics that marketers should export from Google Analytics
    Number of users and sessions.
    Average session duration.
    Average pages per session.
    Ratio of new to returning visitors.
    Bounce Rate.
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    • Profile picture of the author gmdresch
      Thanks, Julia. This is helpful for my tracking. I have an open question - how do you go about tracking an adjustment you've made? I.e. are you making changes one at a time and tracking the differences or are you making many changes and then checking? For me, I feel like it would be more productive to make many changes but on the other hand I wouldn't know what exact change I made correlated in the better (or worse) metrics.
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  • Profile picture of the author mark5678
    I always combine data from landing pages visitors with Search Console views and average positions of these pages. This way I get data to view a full picture of my website performance and get insights into how to boost my traffic
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  • Profile picture of the author ahir thakre
    Lead Generation Costs (Cost per Conversion)
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  • Profile picture of the author Julia Timpson
    Since "Users" is the most-tracked Google Analytics metric, it suggests that marketers are (rightfully) more interested in the number of unique visitors (however imperfect this metric may be) visiting their website rather than the number of sessions those visitors log.
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  • Profile picture of the author Bella zanny
    Average session duration is very important
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  • Profile picture of the author wellnesszing
    Every website has different goals hence every webmaster/seo watches at some different sets of parameters in Google analytics. I look at below things -

    1) Daily traffic (and compare that with same traffic a month ago or a week ago)
    2) Traffic sources (Organic, Social or Direct)
    3) Countries (since I need traffic mostly from US and Europe)
    4) Bounce Rate
    5) Time Spent on site

    I would not compare any parameter with another since all these checks are equally important to me.
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  • Profile picture of the author EPoltrack77
    I usually go straight to acquisition and then all traffic and I measure where my leads or coming from!
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    Working to achieve higher results...
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