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How You Can Create an SEO Law Firm Blogging Strategy

by WarriorForum.com Administrator
3 replies
  • SEO
    • |
A new article on Search Engine Journal says that blogging is a leading marketing method for lawyers. Here's what law firms can do to publish engaging, SEO-friendly content.



Legal content has a reputation for being dry and boring, but most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO. The good news is that creating a law firm blogging strategy is made easy once you know which keywords to target and what best practices to follow:
  • Identify SEO Keywords for Your Blog: Before writing content for your law firm blog, you'll need to determine which keywords are worth targeting and how those translate into engaging blog post topics.
  • Find Niche & Geo-Specific Keywords: Your goal should be to find high search volume, low competition keywords to start, so you have the best chance of ranking for these keywords and gaining some SEO momentum over time. These keywords should be related both to the services your law firm offers and the audience you are trying to reach.
  • Plan Out Your Law Firm Blog Content: It's easy to let your law firm blogging strategy end up on the back burner, so it may be helpful to create a content calendar to ensure that you're publishing new content on a consistent basis. Using an organization tool like Google Sheets or a project management tool like Asana, you can schedule out your blog posts according to the keywords you want to target.
  • Write Engaging Headlines: When it comes time to write your blog content, you'll first want to translate your target keyword into a compelling headline or post title. It's here that you need to consider what the user intends to find when they search for that keyword.
  • Cover Niche Topics: Again, the point of having a law firm blogging strategy is to drive traffic and attract potential clients to your law firm. That means you'll need to focus on topics that are relevant to your audience, niche, and geographic location (if applicable). You might want to ask existing clients, previous clients, or your social media followers which topics they are most interested in.
  • Follow On-Page SEO Best Practices: When it comes to optimizing your content for search engines, there are a few on-page SEO best practices you can follow. While you don't need to be an SEO professional yourself, it might make sense to work with a consultant or agency if you have trouble implementing SEO.
  • Create a Social Media Marketing Strategy: Your law firm blog doesn't have to sit there waiting to passively attract organic traffic; you can start driving traffic from social media right away. In fact, the majority of bloggers promote their blog articles using social media, with SEO being the second leading blog promotion channel. Your law firm can maximize your traffic-generating potential by sharing your articles on Facebook, LinkedIn, Twitter, and even Instagram. That way, you reach an even wider audience, drum up more visibility for your site, and potentially attract new clients to your site right away. Social media scheduling tools like Buffer and Hootsuite can help you circulate your content across social media platforms as you wait for Google to work its magic.
  • Identify New Topic Opportunities: While keyword research should be at the foundation of your law firm blogging strategy, you might come across topics you know are relevant to your audience but don't have a clear SEO focus. It's just as important that you listen to your followers and clients when it comes to your blog content as it is to use SEO tools to find target keywords.
  • Build High-Authority Backlinks: Finally, no SEO strategy is complete without an effective link building strategy. With backlinks essentially being votes of confidence from other sites that your law firm is legit, they can certainly help put your blog on the map and get Google to take notice. Submitting guest posts to reputable publications, submitting your site to online directories, and optimizing your local citations are all methods that work to drive links and/or traffic to your website.
#blogging #create #firm #law #seo #strategy
  • Profile picture of the author Old Molases
    Thanks for sharing the post. However, the strategies mentioned are quite generic and I think what every SEO would be doing irrespective of the business they are in. Backlinking, Keyword Research On-page.
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    • Profile picture of the author fracti
      He might be the admin of this site, but he has no idea what works in the legal industry in 2021.

      1995 I bought most big money legal terms .com and .net at $100 a pop from NetSol

      I did Lawyer IM and since the smart phone came around we just told lawyers the truth, forget SEO we own every major keyword in the industry outside of lawyer.com and Attorney.com which Lexis grabbed, and it is is useless, now our keywords will get you 35% off PPC costs due to being EMD's and they get high QS ratings, we get 10% CTR and more, and yes, we guarantee 50% CTA response ratios or fire us.

      Like I said, the issue is in the big niche PIA the 80 to 120 clicks, you need 5 years of wallet to buy ads that get clients but no money for years.

      So only the big shots in each market can do the big advertising and most try to do it inhouse with some clown PPC manager content to work for a lousy 50K a year.

      LOL

      Hey the person runs a busy site, built around marketing but in legal there's a few of us that actually do it and organic SEO for lawyers has been dead for almost a decade.

      Go pay a person 50K a year to create crap for your blog, to post in social, none of it works, when a person NEEDS a lawyer they google lawyer city, or injury lawyer city or criminal lawyer city, 80% of traffic is now on phones, where is organic on that term, 3 swipes below two screens of ads and a map screen, the 4th swipe is organic seo for lawyers on 80% of traffic.

      If you say lawyer SEO with IM in 2021, you are not in the industry, you're a guy selling crap that doesn't work about 2010 marketing.

      I'm so glad I own two cryto coin projects now, I can care less about lawyers.

      I'm retired, and I'm liquidating the biggsest stash of legal keywords there is, DM if you are a lawyer and want to own the top legal terms .com/.net I also own all the big terms in new TLD's, lawyers.partners, lawyers.associates, etc attorneys too

      Then Injury Lawyer in .cloud, .help, .8 told's

      Criminal Lawyer too

      So I actually did Legal Marketing for decades, in 90's until 2010 we sure sold SEO no smart phones, 2012 we stopped it and became PPC managers, it broke my heart, but it gets results and keeps clients happy.

      The problem is, before PPC became the only IM way to do legal, if the guy had 5K a month I make him #1 any legal term in any city, it was my job.

      Any lawyer can afford 5k for a while

      30K a month google and me, only 5% of firms can afford it, so now it takes me under a minute to qualify any lawyer, show me a letter of credit for X millions or I can't talk to you.
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  • Profile picture of the author fracti
    In over 20 years of marketing for law firms and over 35 years doing software for law firms, I can honestly tell you the only thing that creates leads for lawyers is control of Google. With smart phones, it's now control of the top 3 ad spots.

    Injury Lawyer is now an $80 to $120 click for law firms. And lawfirms line up to pay it.

    Their problem is fake clicks other firms, so you need constant IP monitoring of the server getting the traffic, Google's idea of fake clicks is a joke, it can be 35% of all clicks are the same IP's every day usually traced to other lawfirms in that market.

    Speed is why PPC marketing fails, lawyers buy cheap shared hosting that opens pages over 5 seconds and if you are not on a high end server under 1 second opens, you are wasting money, you loose 2.5% of users after 1 second, at 2 seconds you lost 25% of users. 3 Seconds 50%, by 5 seconds only the lawyer buying the click and his family are waiting.

    SPEED #1 Problem

    I routinely convert 50% off PPC for lawyers, yes the content is high end, designed to squeeze a CTA, but typical rates for Google is under 5% CTA.

    My problems with lawyers, I understand today, even though I own aged keywords in the industry which are the big money keywords they all buy, that organic SEO does not work, they need to buy PPC ads, they get clicks and at 50% CTA they see instant results, now the problem is even in tiny markets the monthly costs for PIA clicks is 20K a month easy, it generates business, but it takes 3 to 5 years to win judgments or settle cases. So a firm needs 5 years of 20K to buy ads that convert and oh I get 50% of budgets, so it's more.

    When you tell a firm show me a letter of credit you can pay google and me for 5 years for 2 Million bucks they laugh, it's not a joke, that's the real life budget to be a top player in a small market for that industry.

    Blogs, it's not 2010, it's the age of smart phones and instant internet and everyone looking for something is on google looking for it and if it's not a top 3 spot on PPC it gets NOTHING.

    So that's my three cents as someone that sold billing management to lawfirms in the 80's I created the programs that did their billing, my first job in the 70's was at Milbank, my dad an IBM guy was there with WANG developing the first wordprocessor for the industry. My job in the 70's one summer to hang out in the NOC and deliver papers to one firm a day, the Onassis divorce papers was my one job to take a satchel of documents in the morning uptown to Jackie O's firm, then bring back a satchel with responses to yesterdays documents. No email then, no big couriers, each firm had kids that ran around the city doing documents by hand delivery in NYC.

    Anyway, create blogs that no one will see, come on man, it's 2021, tell them buy TV ads, radio ads and 400K a year on Google to be the top firm in their market, if not, they can't get real leads in quantity from the net, organic SEO doesn't matter, it's control of the top 3 spots in PPC.

    Good luck, but to see content blogs being given as the cure for law firms, it's just not right.

    Not in 2021
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