Examination of Anchor Text Ratios for SEO

by WarriorForum.com Administrator
16 replies
  • SEO
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A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about?



SEOs have researched millions of search results and discovered common anchor text ratios for the top ranked sites. Are these anchor text ratios the key to ranking better and avoiding manual penalties?

Anchor text is the technical name for the words used in a link from one page to another web page. Sometimes the anchor text is "Click Here." Sometimes the anchor text is "Best SEO Dallas, Texas." An anchor text like "Click Here" is going to be ignored by Google for ranking purposes. But an anchor text like "Best SEO Dallas, Texas" could be used to help rank the page that is linked to for the search phrase of Best SEO Dallas, Texas because Google uses anchor text for ranking purposes.

The founders of Google, Sergey Brin and Lawrence Page authored a research paper in 1998 that described Google's innovative PageRank approach. The research paper is called, The Anatomy of a Large-Scale Hypertextual Web Search Engine. The research paper explains the logic of using anchor text for ranking purposes:

"The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to."
In the following quote, where the Google founders use the word "hits," what they are talking about is a keyword found on a web page.

"...we factor in hits from anchor text and the PageRank of the document. Combining all of this information into a rank is difficult. We designed our ranking function so that no particular factor can have too much influence. First, consider the simplest case -- a single word query. In order to rank a document with a single word query, Google looks at that document's hit list for that word. Google considers each hit to be one of several different types (title, anchor, URL, plain text large font, plain text small font, ...), each of which has its own type-weight. The type-weights make up a vector indexed by type. Google counts the number of hits of each type in the hit list. Then every count is converted into a count-weight. Count-weights increase linearly with counts at first but quickly taper off so that more than a certain count will not help."
#anchor #examination #ratios #seo #text
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  • Profile picture of the author Old Molases
    Anchoring text with a relevant keyword makes more sense, rather than hyperlinking some random text.
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  • Profile picture of the author dave_hermansen
    Uhm ... the algorithm has changed so significantly since the early days of Google in 1988, neither Sergey Brin nor Lawrence Page would even recognize it today.

    Suffice it to say that very little of what Google did in 1998 is part of their core algorithm today.

    I'd throw that SEJ article in the trash bin of history and burn everything in the can!
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    • Profile picture of the author DABK
      Before or after writing an article about it for your forum where posting members are becoming fewer and fewer?

      Originally Posted by dave_hermansen View Post


      I'd throw that SEJ article in the trash bin of history and burn everything in the can!
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      • Profile picture of the author dave_hermansen
        Originally Posted by DABK View Post

        Before or after writing an article about it for your forum where posting members are becoming fewer and fewer?
        What in the world are you talking about? What forum?
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        • Profile picture of the author DABK
          This forum. Warriorforum has a lot of posts like this one: an article in Search Engine Journal says... then a brief summary... Often the posts have really interesting subject lines, waaay more interesting than the post.


          Originally Posted by dave_hermansen View Post

          What in the world are you talking about? What forum?
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          • Profile picture of the author dave_hermansen
            Originally Posted by DABK View Post

            This forum. Warriorforum has a lot of posts like this one: an article in Search Engine Journal says... then a brief summary... Often the posts have really interesting subject lines, waaay more interesting than the post.
            OK, because I was quoted, I thought you were talking about my forum - something that does not exist.
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  • Profile picture of the author NiceGuy8437
    Good luck getting into the top page result. No one knows the algorithm as it changes all the time. You can waste tons of time with SEO and although you may improve things for a time, Google will change things, and so will all of your competitors. It's like trying to hit a moving zigzagging target. You will find that you can't keep up with it, and that your time would be better spent on more productive ways to get traffic.
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    • Profile picture of the author fracti
      Googles in the ad business

      If your page stops searches, they loose money so they promote garbage pages that keep people looking so they click ads

      Google has no incentive to produce quality SERPs

      Compare it to Bing

      Way better quality pages

      Google is now crap
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  • Profile picture of the author jason100
    I have examined such sites that were not having any sort of repetitive words and yet they were being ranked. So, if keyword's density is looking natural and not over-optimized then there is nothing to worry about.
    My preference is "yes" because when you review top 10 results, each of them would be having some % maintained for certain anchor text.
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  • Profile picture of the author Luis Marcano
    I think anchor texts are important to tell Google (and our readers) what they┬┤re gonna find

    But, we must avoid repeating the same anchor texts.

    We can manage this with, for example, Ahrefs or DinoRank

    Personally, I prefer using longtail anchor text

    And sometimes my keyword + my brand

    What do you use?
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  • Profile picture of the author xayara9207
    Google has no incentive to produce quality SERPs
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  • Profile picture of the author feyopow813
    Banned
    we must avoid repeating the same anchor texts.
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  • Profile picture of the author MikeFriedman
    Originally Posted by NiceGuy8437 View Post

    Good luck getting into the top page result. No one knows the algorithm as it changes all the time. You can waste tons of time with SEO and although you may improve things for a time, Google will change things, and so will all of your competitors. It's like trying to hit a moving zigzagging target. You will find that you can't keep up with it, and that your time would be better spent on more productive ways to get traffic.
    It's not that hard to rank at the top and understand what Google likes. Google's algorithm doesn't go through drastic changes.

    If you think SEO is such a lost cause, why are you bothering to even read posts in an SEO forum?
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    • Profile picture of the author NiceGuy8437
      I'm trying to save you guys a lot of time and effort that you could spend on better traffic methods.
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      • Profile picture of the author dave_hermansen
        Originally Posted by NiceGuy8437 View Post

        I'm trying to save you guys a lot of time and effort that you could spend on better traffic methods.
        Speaking of wasted time, it seems like your time would better be spent in the Ad Networks, Social Media or Offline Marketing sections of this forum, then!
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  • Use anchor text with target and relevant keywords. One anchor text should be put in one webpage. With the help of this, you can give an internal link to your website.
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