Google has changed my site's page title - Can I opt out of this new update?

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  • SEO
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Hello Everyone!

I hope you are all doing a great job!

I am totally frustrated because my website's meta tag has auto-changed due to google's new update. Can I opt out of this update? What should I do now?

Thanks in Advance!
#changed #google #opt #page #site #title #update
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  • Profile picture of the author dave_hermansen
    This has nothing at all to do with an update. Google does not have to use the title that you create. They have always tested alternative titles to see what gets more clicks - the one you created or one that they auto-generate. There is nothing you can do about it other than to create a better title that gets more clicks than their auto-generated one. It's been that way for close to a decade!
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  • Profile picture of the author Kavitazen
    One more new update
    Google New Title Tag Generation Policy | Google Using H1 to Create Titles in SERP
    Official announcement: https://developers.google.com/search...ng-page-titles
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    • Profile picture of the author dave_hermansen
      Originally Posted by Kavitazen View Post

      One more new update
      Google New Title Tag Generation Policy | Google Using H1 to Create Titles in SERP
      Official announcement: https://developers.google.com/search...ng-page-titles
      There are several quotes from that article that are significant:

      "Focus on creating great HTML title tags. Of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time."

      "[In addition to the title tag] we consider the main visual title or headline shown on a page, content that site owners often place within <H1> tags or other header tags, and content that's large and prominent through the use of style treatments. Other text contained in the page might be considered, as might be text within links that point at pages."

      "Why not just always use the HTML title tag? For the same reasons we explained when we began going beyond the tag significantly back in 2012. HTML title tags don't always describe a page well. In particular, title tags can sometimes be:

      - Very long.

      - 'Stuffed' with keywords, because creators mistakenly think adding a bunch of words will increase the chances that a page will rank better.

      - Lack title tags entirely or contain repetitive 'boilerplate' language. For instance, home pages might simply be called 'Home'. In other cases, all pages in a site might be called 'Untitled' or simply have the name of the site."
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  • Profile picture of the author Anas Rahat
    You can install bookmark bar or configure it on the browser.

    Checks Just drag the code to the browser's bookmark bar, or create a new bookmark and paste the code in the URL field. Then when you do a search, just click on the bookmark and it will return the original titles.

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  • Profile picture of the author DABK
    Write titles that describe the page content well, without keyword stuffing and not too long, and Google will show them.


    Their goal is to match title and content (should be yours too).


    If Google is changing your titles, it really means your titles are not that good... and that hurts conversions, by the way.




    Originally Posted by jibonashik View Post

    Hello Everyone!

    I hope you are all doing a great job!

    I am totally frustrated because my website's meta tag has auto-changed due to google's new update. Can I opt out of this update? What should I do now?

    Thanks in Advance!
    {{ DiscussionBoard.errors[11675768].message }}
  • Profile picture of the author FaraiMist
    No you cant do that as google generate its own title based on your website , you being a website owner can not control it. So just focus to optimize your website and rest will be fine.
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    • Profile picture of the author DABK
      Yes, you can control it: you choose titles that describe accurately the page (even if that does not include your main keyword).


      Originally Posted by FaraiMist View Post

      No you cant do that as google generate its own title based on your website , you being a website owner can not control it. So just focus to optimize your website and rest will be fine.
      {{ DiscussionBoard.errors[11676546].message }}
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