Are backlinks EVERYTHING? One reason why your site isn't ranking high

Are backlinks ALL there is to Search Engine Optimization?

Are you sure..?

If you have that mentality, I believe you are sucked into the mainstream SEO pros.

You see, especially for newbies, backlinks isn't everything.

It's most of it.

So if you are building backlinks after backlinks and have yet to see your site ranking high or raising in the SERPs, this may be a possible reason:

Lack of On Site SEO. Or as what most would say, site optimization.

How many of you here actually take much details into site optimization? How many of you simply throw up a site, and just load it with backlinks after backlinks?

True story:
I onced created a site promoting as an affiliate for a product 45 days (1 and half month) before the launch day of the product.

I made a nice sales page outta it, adding nice graphics, putting in my sales copy, thinking up of awesome offers and bonuses.

Being so early in the competition, AND it being such a niche product, competition being very low, I easily dominated the search engines.

However, as the days come counting down, more and more affiliates stepped up and did the same thing.

Weird thing is, I been building my backlinks consistently and steadily through the days.

I stil remained the #1 position of page 1 for the keyword..but then one day, another competitior rose above me.

Fine, I accept. Perhaps that guy has better backlinks than me or something.

Then something ridiculous happened.

Some wordpress site, with it's BASIC wordpress theme, which I had NEVER seen it in the search engines before ever, suddenly outranked me.

Whaaaaaaaaaatt??

There I was, early in the competition and doing my good SEO backlink building, suddenly losing out to a seemingly NEWLY created wordpress site that simply mentions the keywords with a simple article promoting the product!

I don't get it.

I told myself that it will not last. That it is merely Google's way of introducing the new website into the search engines. That it is doing the Google "Think" - thinking of where to rank this oh-so-awful site.

But days passed. One week..two weeks..

It still ranked higher than me.

...
Guys, do you know what is the moral of the story?

On Site SEO aka site optimization is as important as Off Site SEO aka backlink building!

YES! On Site SEO is as important as Off Site SEO!

Without the foundation upon which your site is built upon, promoting it with backlinks has a lesser diminished effect on the search engine robots that scans your sites for all the info and ranks it accordingly!

And that is why the wordpress blog easily defeated me: Wordpress has 'auto' site optimization in the sense that it has fields in which it prompts YOU, the user, to type in.

For example, you know you wanna type in the title of the blog in the 'title' field. You wanna type the description in the 'description' field. You know to use headers in your blog posts and pages because it simply has the header function in the message editor.

But for other site users, you gotta meddle with the html a little.

So okay, now you know you need to do On Site SEO optimization.

But what are they?

Here you go:

On Site SEO
- Title Tags
- Meta Tags
- Header Tags
- Bold and Strong Tags
- Keyword Density
- Latent Semantic Indexing (LSI)
- Intra Page Linking Network
- Terms of Reference, Privacy Policy, Contact Us, Copyright, Legal Issues,
Earnings Disclaimer, etc etc..
- Google Webmaster Tool, Sitemaps, Robots.txt

Do you have all the above covered? Check your site again!

Now..if you want to read a little more detail into each of the above sections..

*This is where I throw in my blatant marketing:*
To read more about the above sections to carry out your On Site SEO optimization correctly, plus learn abit more about Off Site SEO too, sign up to get my FREE SEO Techniques Report at SEOmated - Your SEO, Automated!

I'll upload videos on SEO too, FREE, when you subscribe to the mailing list.

Useful, especially to newbies.

Cheers
Jeff Lam