Does migrating a website hosting location affect SEO?

5 years ago

The answer is oftentimes yes. In many cases, moving to a new website hosting company will have an impact on your website's SEO success and long-term strategy. These effects will manifest in metric parameters such as organic traffic, lead conversions and brand visibility.

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Old Molases

5 years ago

Yes, but that's temporary and everything will bounce back to where it was.

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digitalstar

5 years ago

Yes, the Migration of a website affects the speed of loading your website unless you are using a good CDN. Distance matters.

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krithick 5 years ago

Originally Posted by digitalstar

Yes, the Migration of a website affects the speed of loading your website unless you are using a good CDN. Distance matters.

In our case, when compares our country wise organic search traffic with previous years, there is a significant change in organic search traffic, with a drop in organic visits for the Australia audience, but improving 35.78% organic search traffic in the U.S.

A drop in organic visits are common when website was hacked and Google re-crawl process.

But it is not common that improving 35.78% organic search traffic in the U.S.

So that is why I created this forum thread "Does migrating a website hosting location affect SEO" here.

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Devilfish168

5 years ago

Yes, if you want to target USA than better locate it at USA or near USA.

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seach4s

5 years ago

depends on what and who you use as a hosting provider

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krithick 5 years ago

Thanks for the reply, seach4s.
I agree, your point "depends on what and who you use as a hosting provider".

In our case, website hosting server migrated from Linux server to Windows. The result is our website was hacked and we are using a firewall application now.
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MikeFriedman

5 years ago

The location does not matter. The performance of the server may make a difference.

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expmrb

5 years ago

Originally Posted by krithick

Does migrating a website hosting location affect SEO?
e.g, For an Australia business website (target audience also Australia), migrating website hosting location from Australia (IP address) to U.S. (IP address).

Nope nothing will happen. So, just go for it.

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seobrad

5 years ago

25+ years of experience here ... no, changing servers/providers will not matter. Adequate performance is much more important measure.

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krithick 5 years ago

Originally Posted by seobrad

25+ years of experience here ... no, changing servers/providers will not matter. Adequate performance is much more important measure.

Yes, Adequate performance is much more important measure.
In our case: IT team is changed hosting server.
1.In term of Operating system from Linux server to Windows.
2.In term of Hosting from Dedicated to shared.
3.In term of Domain server Geo location (IP Address) "from Australia to U.S".
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- seobrad 5 years ago
  
  Re #1 ... Not a problem with regards to the OS, although I would check the extensions. If the extensions will not change, you are good (i.e. html > htm, or aspx to asp, etc.).
  
  Re #2 ... Not a problem with regards to dedicated to shared. I have done the same for many clients over the years and no impact.
  
  Re #3 ... Switching from one country to another is interesting. We tend to host in the primary target country. This is not a hard and fast rule though but something to consider for any geo searches. Many of our clients focus on the market share in the United States, so we tend to stay with providers in the United States.
  
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akmasum

5 years ago

Moving a website hosting location affects SEO only if the server is not properly configured. The issue that needs to be addressed is if the DNS or any other technical issues are not resolved, it can cause the site to be inaccessible for search engines.

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mattlaclear

5 years ago

As long as you do not change slugs the only thing you need to worry about is the speed of the server.

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agrajag

5 years ago

In general, not much affect on SEO so long as you select a reputable hosting company. Perhaps some speed considerations and server locations.

We have one client who lost a whole set of websites when their previous hosting company got hit with a ransomware attack, and had an unsatisfactory backup process. Something like that does have a major impact on SEO.

On the positive side, it finally prompted them to approach us and rebuild their very out-of-date site.

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incomenow

5 years ago

Originally Posted by krithick

Does migrating a website hosting location affect SEO?
e.g, For an Australia business website (target audience also Australia), migrating website hosting location from Australia (IP address) to U.S. (IP address).

Before you do the migration, ensure to get a strong Content Delivery Network, and this way you won't have problems with your loading speed or SEO for migrating from one location to another.

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AbdurRahman Lakhani

5 years ago

If you move your site from targeted audience server to a new location away from targeted audience then response rate you your audience would affect (means speed of the site would load slow to your targeted audience)

So this slow loading of site would affect your site SEO.

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praetserge

4 years ago

Hosting won't change much, many use cloudflare or similar any way.

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Bryan99

4 years ago

I would say that the change could be negligible in certain cases, especially if you're considering on upgrading your hosting (i.e. from shared to VPS or moving to cloud).

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ankushkohli

4 years ago

Yes, migrating web hosting can affect SEO, it depends on your hosting provider. Whether your new host is better than the earlier one or not.
There are many factors which can affect your website's SEO Like-: Server Location, Server Quality So, while changing the host for your website, you need to look at their speed, Location etc.

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Eliana Wilson

4 years ago

Indeed, Switching web HOSTING can influence SEO. There are many elements in changing a web have that can influence your site's SEO. I realize that you are changing your HOSTING to improve your site's performance. So in the wake of being familiar with the point that this can affect your SEO for the next step.

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DABK

4 years ago

By default, Google uses the hosting location as the place you want to compete.

When your hosting in Australia, it shows your site highest in the serps in Australia. You change the hosting to a US location, it will drop Australia and move you up in US.

You want to host in the US but your clients are in Australia, go to the Google Webmaster Tools, select Australia as the country you want to compete in and Google will ignore the hosting location, show your pages high in Australia.

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krithick

4 years ago

Thanks for the reply, DABK.
Google's official reply to this topic here is the link -

https://www.youtube.com/watch?v=SFFFEOChiJo

In summary, changing the location of your website host.
1. Temporary Impact: will have a temporary impact on crawling.
2. Impact: It has the potential to adversely impact loading time and impact on SEO when it comes to page experience ranking factor.
3. Not Impact: This type of change will not impact SEO when it comes to geotargeting.

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DABK

4 years ago

I stand corrected.

Except that in my case, it did not work that way.

Maybe by temporary he means half a year or longer.

Originally Posted by krithick

Thanks for the reply, DABK.
Google's official reply to this topic here is the link - https://www.youtube.com/watch?v=SFFFEOChiJo

In summary, changing the location of your website host.
1. Temporary Impact: will have a temporary impact on crawling.
2. Impact: It has the potential to adversely impact loading time and impact on SEO when it comes to page experience ranking factor.
3. Not Impact: This type of change will not impact SEO when it comes to geotargeting.

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wozzaofrare

4 years ago

I would say yes it does, especially IP

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Surbhi Chauhan

4 years ago

Yes, It does affect your website's SEO, But it would be a temporary effect. Everything will get solved in a meantime.
The first targeting audience in Australia and now in the USA definitely makes difference. Not only you are migrating the location but also you will also ganna change your long-term business strategy that makes some good changes to the website. And this affects a website's SEO strategy too.

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spartan14

4 years ago

Well of course it will afect because you will move in competition from australia to usa

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MaeAee

4 years ago

oftentimes yes, in many cases, moving to a new website hosting company will have an impact on your website's SEO success and long-term strategy.

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ki doto

4 years ago

I really had temporary impact after following the migration guidelines.

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myresellerhome

4 years ago

Migrating a website hosting location can be a daunting task. Not only do you have to move all of your website's files, you also have to update your domain's DNS settings and then hope that everything goes smoothly. One question that many people ask is whether or not migrating a website hosting location affects SEO.

The short answer is: it depends. If you're moving from a server that is located in the United States to one that is located in Europe, for example, your website's ranking may drop because Google will think it is a new website. However, if you're simply moving from one server within the United States to another, your ranking shouldn't be affected at all.

Also the downtime and quality of the hosting service that you are migrating to play a vital role in your websites SEO.

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Does migrating a website hosting location affect SEO?

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