It is much easier to rank on Google using a platform with a high domain authority. For example, it is much easier to rank a Facebook page than it ever will be ranking your own website. So you might want to optimize your Facebook Page with the keyword that you want to rank for and name all the pictures and content on the page with the keyword that you want to rank for. Than just put a link to your main website so you can get traffic this way. Your Facebook page will also serve as a backlink although I believe it's a no-follow link. Hope this helps! Cheers!
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