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what to do with meta-tags

by matrix1989
9 replies
  • SEO
    • |
I use a WYSIWYG web builder and ive heard a crucial part of SEo is your Meta-Tags. there is a field for description, keywords, categories, and author.
What is the best way to optimize these things?

how many keywords should i enter per page? (ive targeted 1 long-tail phrase per page)


does description matter? if so, what is the general SEo rule?

what do i put for author? does it matter?

category?
#metatags
  • Profile picture of the author TheRichLife
    Use your long tail key word as your title.

    The description should be your "elevator speech". In other words, if you're in an elevator and the guy next to you asks you what your web site does, this is the 10 second answer you would give. Try to work your keyword in there, but make it flow naturally. It should be 2 or 3 sentences in length.

    I don't know about author and category, but I doubt they matter.
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  • Profile picture of the author matrix1989
    thanks, I appreciate it
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  • Profile picture of the author CliveG
    Meta tags are no longer a "crucial part of SEO", but it's still worth spending a little time on them, particularly the description tag.

    Your description tag should be a brief description of your page - make sure that it contains your key words.

    Many search engines claim that they no longer use the keywords tag. However, personally, I still put about ten to 12 key words here.

    I do not use the categories and author tags. I'm not sure that I have ever seen the categories tag used.
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  • Profile picture of the author jazbo
    meta tags are not only not crucial they are completely ignored now by Google. Just make sure your description tag is compelling, and then focus on the only tag that counts in your header for SEO - your title tag.
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    • Profile picture of the author CliveG
      Originally Posted by jazbo View Post

      meta tags are not only not crucial they are completely ignored now by Google. Just make sure your description tag is compelling, and then focus on the only tag that counts in your header for SEO - your title tag.
      But Google is not the only search engine. Some of the others still use them and it's not much effort to write a good description and even include some keywords.
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  • Profile picture of the author DogScout
    If you have a local business, geo-target meta tags are supported by some SEs.
    I understand Google looks at then, but relies on off page information collaboration before considering them heavily, so if local, submit to those useless free directories. Google accepts the info as collaboration and will return the results in the local area with your site higher. You may not appear in the top 100 pages elsewhere unless someone puts in a location with the keyword in the search string, but if you are a local biz, you don't care.
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  • Profile picture of the author DogScout
    Oh, and Meta tags can be used to block DMOZ descriptions of your site appearing in the search results.
    Disclosing copyright, author and date as well as level of safety for children and catagory of business (such as 'medical', 'financial', etc though the content has to support the tag.)
    Not really much help in the SEO department, but the more helpful you are with the SEs the better they return results, so don't jing the tags.
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  • Profile picture of the author seoguruanilkumar
    Meta tags are the important part of SEO. They provides information like title, description, keywords, language, rating, author and other important information to serch engine.
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  • Profile picture of the author TheRichLife
    In Google search results, your description tag is the blurb that shows below your web site title in the search results. If you do not have a description tag, or if your description tag is too short, Google will randomly grab a snippet of your content to place there.

    A compelling description tag can increase the number of clicks you get on Google. A compelling description tag that includes your key words can also help you rank better.

    Your title and description tags are both vital from a search engine standpoint. The other tags have less, and in some cases, no importance.
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