Any options to increase business for Tailoring service?

15 replies
  • SEO
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Hey guys, local Tailor here is ranking in local pack in his immediate area for his top kw's yet hardly getting any calls. He has perfect 5 star rating with 40 reviews. This doesn't seem to be a high competition niche I think so ranking in local pack is not difficult. Anything he can do to incease business please?
#business #increase #options #service #tailoring
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  • Profile picture of the author Kay King
    Is he paying you to increase his visibility? Is it possible the market for tailors is not that busy?
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  • Profile picture of the author MikeFriedman
    Probably ranking for the wrong keywords.
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  • Profile picture of the author mikehende
    I was honestly thinking the same thing guys. He came to me complaining that the marketing guy he had hired for 4 months wasn't working out but when I did google searches for quite a few kw's in this niche he is showing in no.1 spot in the 3 pack. I don't want to take his money and end up in the same boat so I am looking for any possible alternative[s].

    I was thinking of getting proper long tail kw's done and give it a shot for 2 months. Also, to add location pages for nearby areas outside of our zip code, think this approach might be wise please?
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    • Profile picture of the author DABK
      Ok, he is at the top, so he gets seen. How many visitors did he get? Of those, how many contacted him?

      So, the question is, which conversion point(s) should you work on?

      Because this seems to be a conversion problem, not an SEO problem.

      If you rank him for locations outside his zip codes and his conversions are 0, he'll think, logically enough, that you were a waste of money.

      So, conversions?

      By the way, Savidge has posts on increasing conversions that are quite good.

      Originally Posted by mikehende View Post

      I was honestly thinking the same thing guys. He came to me complaining that the marketing guy he had hired for 4 months wasn't working out but when I did google searches for quite a few kw's in this niche he is showing in no.1 spot in the 3 pack. I don't want to take his money and end up in the same boat so I am looking for any possible alternative[s].

      I was thinking of getting proper long tail kw's done and give it a shot for 2 months. Also, to add location pages for nearby areas outside of our zip code, think this approach might be wise please?
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  • Profile picture of the author mikehende
    Ok thanks, will ask him and get back to you whenever he responds with the info.
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  • Profile picture of the author mikehende
    These are the stats I just got from him:



    and these are the kw's he said he had given to his SEO guy which is showing on his business profile page but doesn't know if and how many of those the guy actually used:

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    • Profile picture of the author DABK
      Not a lot of traffic to say anything and not the info you should be looking at.


      The keywords? Nope.


      Wedding dresses?


      Evening gowns?


      People go to wedding dress stores for wedding dresses, not to a tailor.


      People go to a tailor for custom suits, custom dresses, custom shirts.
      Here's the link to a site that strikes me as useful for comparison: https://www.balanicustom.com/custom-suits-chicago-2/


      When people look for men's suits, for instance, they're looking for off-the rack suits, which they might take to their cleaner to have the leg shortened.


      His keywords do not reach his prospects.


      Do a search for custom clothes (broadest term) and check out how many searches come up (all related keywords). Do one for it with his main city in it

      (Chicago custom clothes, if he is from Chicago) and see if there is a point in doing SEO. You do not need thousands upon thousands, but you should have enough that it could get him the sales he's looking for.



      Guestimate backwards. If he wants 20 people calling him/coming to an appointment a month and his site converts at 1% (might not), he has to have 200 visitors. If you're number 1 for all the keywords, you'd get some 33% of the searches. To get 200, you need to have 607 searches across all his buying keywords.


      It's more complicated...he wants sales, so you need to know how callers/contacts he converts into sales.





      Originally Posted by mikehende View Post

      These are the stats I just got from him:



      and these are the kw's he said he had given to his SEO guy which is showing on his business profile page but doesn't know if and how many of those the guy actually used:

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      • Profile picture of the author mikehende
        Originally Posted by DABK View Post


        The keywords? Nope.


        Wedding dresses?


        Evening gowns?


        People go to wedding dress stores for wedding dresses, not to a tailor.


        People go to a tailor for custom suits, custom dresses, custom shirts.
        Here's the link to a site that strikes me as useful for comparison: https://www.balanicustom.com/custom-suits-chicago-2/


        When people look for men's suits, for instance, they're looking for off-the rack suits, which they might take to their cleaner to have the leg shortened.


        His keywords do not reach his prospects.


        Do a search for custom clothes (broadest term) and check out how many searches come up (all related keywords). Do one for it with his main city in it

        (Chicago custom clothes, if he is from Chicago) and see if there is a point in doing SEO. You do not need thousands upon thousands, but you should have enough that it could get him the sales he's looking for. .
        Agreed with the above thanks. He is ranking in local pack here in NY for many kw's even those such as "sewing near me" "custom clothing" e.t.c. All kw's only in our zip code, that is why I am thinking maybe to try optimizing for areas outside of our zip code and also get proper kw's research done using the words custom, alterations and sewing, what do you think?

        That's a great site you linked to for this [thanks[., might also help to modify his site to match that one?
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  • Profile picture of the author mikehende
    Doing some research on competitors in SemRush, not much traffic for this industry, highest amount of traffic for the top competitor is only just over 200 visitors per month but that's much more than his which is not even 50. So the question I am thinking is, would it be worth it for him to spend money on SEO?
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  • Profile picture of the author mikehende
    This is his GMB stats:

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    • Profile picture of the author DABK
      Like Kay said, if you choose to make changes, make sure you're not copying.


      The data you showed shows increase in exposure but decrease in contacts.


      What's caused that?


      Also, if he had 29 people call him, how many of those bought something? The final thing, from his point of view, is how many bought. From yours, how many of the 29 were actual (good) leads.


      Call him from a phone number he does not associate with you and see how he answers.


      As regards, going for different zip codes, it may work. Search for one of his keywords from his location, see the map Google shows... the area that shows is an area where you can compete more or less easily. Showing outside of that area is hard... Showing in that area is hard for competitive keywords.



      Originally Posted by mikehende View Post

      Agreed with the above thanks. He is ranking in local pack here in NY for many kw's even those such as "sewing near me" "custom clothing" e.t.c. All kw's only in our zip code, that is why I am thinking maybe to try optimizing for areas outside of our zip code and also get proper kw's research done using the words custom, alterations and sewing, what do you think?

      That's a great site you linked to for this [thanks[., might also help to modify his site to match that one?
      Originally Posted by mikehende View Post

      This is his GMB stats:

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  • Profile picture of the author Kay King
    Not an SEO expert like the members above but I have to ask:

    If he's not getting local traffic for the keywords - how would traffic outside his area be useful? How far will someone drive for a 'tailor'?

    From a female perspective, if I want a custom dress, bridesmaid dresses, wedding dress....I would be looking for 'seamstress', 'custom made dresses', one of a kind clothing, etc.

    "Custom suits" or "custom shirts" is a higher end market...the site DABK linked to features the name as a 'brand'. The site does not feature anything and everything that can be custom made ...or all 'sewing' or 'tailoring' jobs - but focuses on men's suits. My guess is you would find ads in local upscale publications, too.

    might also help to modify his site to match that one
    Improving his site might be warranted - but I would not advise copying another site.
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  • Profile picture of the author mikehende
    He has a very pleasant personality and has a perfect 40+ five star ratings with excellent comments.

    Was never my intention to copy any site due to copyright laws, just include some of it's features.

    Kay has made some great points. I think from everything mentioned here so far, only option if he wants is to do the proper kw research and try reaching outside our zip code? In our County alone there are 79 zip codes so not far at all for anyone to travel.

    I am very surprised that Craigslist does not have a dedicated section for this service.
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    • Profile picture of the author DABK
      You should probably stick with 10-20 miles from him... I do not know the business, but I will not travel to the end of my county, just to buy a clothes. I do not think I am the only one.


      Originally Posted by mikehende View Post

      He has a very pleasant personality and has a perfect 40+ five star ratings with excellent comments.

      Was never my intention to copy any site due to copyright laws, just include some of it's features.

      Kay has made some great points. I think from everything mentioned here so far, only option if he wants is to do the proper kw research and try reaching outside our zip code? In our County alone there are 79 zip codes so not far at all for anyone to travel.

      I am very surprised that Craigslist does not have a dedicated section for this service.
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      • Profile picture of the author mikehende
        Originally Posted by DABK View Post

        You should probably stick with 10-20 miles from him... I do not know the business, but I will not travel to the end of my county, just to buy a clothes. I do not think I am the only one.
        Yes I agree and think that distance should be good coverage. Question is what can I do both on his site and SEO-wise to cover that distance please?

        If I were to search for his services which is tailoring, I would type on google words like 'tailoring near me" or "clothing alterations near me" e.t.c, Of course all I would need to do is type the word tailor and the near me option will show, same as with clothing alterations or custom clothing alterations.

        This is a listing of the zip codes in my County.

        https://www.zip-codes.com/county/ny-queens.asp

        We are in zip code 11420 and if I search in local serp checker for the adjoining zip code 11419 I type the word tailor or tailor near me he does.not show up. So how can I cover all of the zip codes within that 20 mile radius please?
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