How to Create a Portfolio

As a freelancer, one of the best ways to get new clients is through your portfolio. And as an SEO consultant, having an up-to-date and well-stocked portfolio is essential to landing new projects.

But what exactly should an SEO portfolio contain?

There are really two schools of thought when it comes to what makes up a strong SEO portfolio. The first camp believes that an ideal portfolio should showcase a variety of different projects that demonstrate the breadth of your skills and experience. The second camp argues that reviews and testimonials from past clients are more important than anything else.

So, which is the right approach?
Well, there isn't necessarily a right or wrong answer. It really depends on what type of client you're trying to attract. If you're looking to land big projects with major brands, then you'll need to have a diverse portfolio that showcases your ability to handle complex tasks.

However, if you're targeting small businesses or startups, reviews and testimonials may be all you need to get their attention.

At the end of the day, the best approach is probably a mix of both. Having a strong portfolio will give you something to show potential clients, while positive reviews will help build trust and credibility.

So if you can find a way to combine the two, you'll be in good shape when it comes time to start bidding on new projects.


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