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What to do with old news?

by MrBlackwood
13 replies
  • SEO
    • |
I have a huge website with 15 years of content, mostly news about my niche. The problem with news is that it obviously get outdated quickly. Considering that, should I remove the old news, stuff from years ago? Does it harm my SEO to delete them, or to let them online?
#news
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  • Profile picture of the author cbpayne
    Are they generating traffic?
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    • Profile picture of the author MrBlackwood
      No traffic at all. It's just old and outdated news with no value.
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  • Profile picture of the author Jamell
    Here's 2 options .

    1 update the dated content

    2 Repurpose the content after you perform a over haul .
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  • Profile picture of the author DABK
    Use it to link to pages you want to rank. Look up Clay Bruce's silos for seo.
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  • Profile picture of the author Mr Winner
    Personally I would keep it because having a larger site builds authority.
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  • Profile picture of the author Red Planet
    If you have in bound links with the old news and traffic are also coming from them then if you remove or delete them, that will definitely affect ranking and traffic ..
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    • Profile picture of the author MrBlackwood
      Originally Posted by Red Planet View Post

      If you have in bound links with the old news and traffic are also coming from them then if you remove or delete them, that will definitely affect ranking and traffic ..
      There are no traffic to this links, it's just old and outdated news about my niche. News about events, promotions and etc.
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      • Profile picture of the author dave_hermansen
        Originally Posted by MrBlackwood View Post

        There are no traffic to this links, it's just old and outdated news about my niche. News about events, promotions and etc.
        Traffic is somewhat irrelevant. Of course, if it is for something that nobody searches for, it is understandable why there is no traffic and in that case, traffic is relevant and I'd completely remove the old articles.

        If people are searching for the article's subject matter,.but you get no clicks and it ranks fairly well, that's another story. In that case, re-direct it to a newer article on the same subject or update the content.
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  • Profile picture of the author dave_hermansen
    If it talks about stuff that you now have an updated article about, 301-redirect them to the new URL. If not, you may consider refreshing the article with more up to date information. Otherwise, I'd just delete them.
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    • Profile picture of the author MrBlackwood
      Originally Posted by dave_hermansen View Post

      If it talks about stuff that you now have an updated article about, 301-redirect them to the new URL. If not, you may consider refreshing the article with more up to date information. Otherwise, I'd just delete them.
      If I just delete it, even if it's now irrelevant links, does it negatively impact my SEO, for removing links?
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      • Profile picture of the author dave_hermansen
        Originally Posted by MrBlackwood View Post

        If I just delete it, even if it's now irrelevant links, does it negatively impact my SEO, for removing links?
        Not sure what you are trying to convey here.

        It's pretty basic ...

        First, are people even searching for the type of information in the old articles? If not, dump them. Who cares if you rank for something nobody cares about?

        If people ARE searching for information about the subject matter but you aren't getting traffic because you no longer rank well because your articles are so outdated, you need to re-direct those pages to updated pages or re-write them if there is not an updated page to link to on your site.

        You need to remember that Google does not rank websites. Google ranks individual web pages for any given query and tries to deliver the best result. Your SEO can't be hurt by deleting pages nobody cares about.
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  • Profile picture of the author Desireseekr
    I'm sure there are a few unique ways you could repurpose that content just got to sit down and get creative with it.



    Maybe a timeline of change or compilation top stories/incidents to learn from.
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  • Profile picture of the author Princess Balestra
    I hear old nooz regurgitated as lies is pretty big today.

    Worth a try 6 months from now when nowan cain't tell the diffrence.

    (This ain't a direc' ansa to yr Q btw -- I testin' headline & tag opschwaahns for a kinda weirdly imaginable fyootyoore ... note to self: switch out 'pretty big' for ENORMOUS ... this anothah Benedict Cumberbatch fantasy, O Princess? ... or was nuthin' regurgitated steada premeditated? ... plus where are my panties I gotta get dressed & figure coffee with a friend plus also discretion.)

    Q: How many rats died durin' you jus' read that?
    ANSAH: Why dontchya know, an why dontchya cayurre?

    Anyways, let's all get on with matchin' up thuh old nooz with thuh noo nooz so's we don't hacksirdentyooly obliterate usselves outta the query zone ...

    I hear old nooz regurgitated as lies is pretty big today.

    Worth a try 6 months from now when nowan cain't tell the diffrence.


    SPESHYOOL OFFAH BEGINS IMMEDIATELY!
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    Lightin' fuses is for blowin' stuff togethah.

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