Why your business might NOT need SEO

by WarriorForum.com Administrator
11 replies
  • SEO
  • |
Everyone here in Warrior's like "oh you need to improve your SEO" or "here are 5 methods to increase your search rankings".

Well guess what? SEO isn't for everyone. It might not even be the best fit for your business at all. Here's why.

1. You need fast results.
2. You have very limited budget.
3. Your product or service has low demand.
4. Outranking your competitors don't concern you at all.
5. Your market doesn't use search engines.

What do you think?
#business #seo
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  • Well. I prefer long-termerm effectiveness, and I'm ready to bit the bullet when it comes to paying for SEO services.
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  • Profile picture of the author dave_hermansen
    #2 on the list doesn't really apply, assuming you take the time and provide the effort to do search engine optimization, yourself. In fact, a very limited budget may be the very reason that you DO need to optimize for search engines, since you really cannot afford to advertise.
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  • Profile picture of the author Stella Warren
    Absolutely, You have highlighted valid points but it also depends on one's business needs and aligning with their strategies.
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  • Profile picture of the author Jayson76
    I don't really like SEO myself. It causes you to have to police everything and owning a forum, that's impossible and not desirable even if possible. Anyway, getting a social media following gives you more freedom cause, as noted, you don't have to watch everything written as much.
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  • Profile picture of the author deltahost
    I've been making money using SEO for more than 10 years, and I see only 2 options why you may not need SEO:
    - you don't want to invest money because you're not sure;
    - you have created a very unique project that will be successful even without external and internal optimization
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    • Profile picture of the author GordonJ
      Originally Posted by deltahost View Post

      I've been making money using SEO for more than 10 years, and I see only 2 options why you may not need SEO:
      - you don't want to invest money because you're not sure;

      - you have created a very unique project that will be successful even without external and internal optimization
      It is a thought that most never even consider. Correct me if I am wrong, my thoughts on SEO are...you need traffic. You want people to search for you, find you, and have a high listing on the search engines. Is this the goal of SEO?

      My opinion now, after 35+ years online...is, SEO is like copywriting, only necessary if you need people to find you, and once they do, you need to convince them to buy what you offer.

      So when do you not need traffic? When you have a project (I don't think it needs to be unique, but I'm sure that helps) that is easily offered to known lists of buyers, groups with demand for your offer, or you have built a list over time organically that has an almost automatic response to your newest offers. Or an active social media presence in a niche or big market.

      Needing SEO and the need for copywriting, hamstrings a new business from the start. Take time to think what you want, and maybe come up with an alternative.

      GordonJ
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      • Profile picture of the author dave_hermansen
        Originally Posted by GordonJ View Post

        It is a thought that most never even consider. Correct me if I am wrong, my thoughts on SEO are...you need traffic. You want people to search for you, find you, and have a high listing on the search engines. Is this the goal of SEO?

        My opinion now, after 35+ years online...is, SEO is like copywriting, only necessary if you need people to find you, and once they do, you need to convince them to buy what you offer.

        So when do you not need traffic? When you have a project (I don't think it needs to be unique, but I'm sure that helps) that is easily offered to known lists of buyers, groups with demand for your offer, or you have built a list over time organically that has an almost automatic response to your newest offers. Or an active social media presence in a niche or big market.

        Needing SEO and the need for copywriting, hamstrings a new business from the start. Take time to think what you want, and maybe come up with an alternative.

        GordonJ
        I suppose this makes sense to lazy people who are absolutely fine with whatever methods they already have in place for generating traffic. Most businesses, however, want as much traffic and as many sales as they can possibly get.

        For businesses who are operating just fine without SEO, great, good for you, but how much are you losing in additional profits because you are content to rest on your laurels and not explore every possible means of increasing business? What happens when your current methods stop working so well?

        New customers from any source whatsoever also usually result in new referrals from those satisfied customers. By not caring at all about SEO, you could potentially be cutting off not only new sales, but new referrals.

        Besides, well-done SEO typically is fairly permanent. Once you rise to one of the top positions through legitimate white hat SEO, you remain at/near the top FOREVER (again, assuming you have not stupidly employed black hat methods to get there).
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  • Profile picture of the author evilclown
    Mostly true, but even basic SEO elements like titles, descriptions, good clean code, and loading speed should be standard for any designer or developer. It's good web practice in general.
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  • Profile picture of the author vikeshsdp
    Agreed! SEO is not a one-size-fits-all solution and may not be the best fit for every business.
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  • Profile picture of the author kevingoodson
    SEO is not suited for those who need results fast. SEO needs patience while you do any project. Yes if people need results fast they prefer to go for paid ads.
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  • Profile picture of the author savidge4
    "SEO" i think is a dated term - to an extent... I prefer PEO ( Platform Engine Optimization ) and here is why.. Google is a "Platform", Bing is a "Platform", Amazon, eBay, Etsy, Facebook, Instagram, YouTube, X, LinkedIn, name a platform any platform.. and guess what? what drives any and ALL of them? they are search engines - DUH

    Here is a kick in the nuts for ya... Ad platforms... like Google and Bing, and all the others listed and then some... kids... optimizing the terms used to show up in search... uh even at the pay to have a listing level, it requires an amount of understanding in terms of SEO / PEO.

    And the whole discussion of SEO takes time... no it doesnt... in some cases less time than it takes to optimize an ad - and some people never get that far, so SEO at a snails pace is still faster.
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    Success is an ACT not an idea
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