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Silo vs Pyramid structure

by Chino77
8 replies
  • SEO
    • |
I'm fairly new ish to SEO and have a vague idea even though when I found it years and years ago I don't think I had a grasp on it. Now kinda getting back into it I'm in process of building a site.

As I understand it silo and pyramid structures are different. However I initially thought one was better for better SEO but now not sure if there is any benefits besides traffic hopefully. I've read mixed views on both and not sure which is the way to go and loved by the search engines. This specific content will be geared for people looking to hire someone for various graphic services such as logos, digital paintings and other digital services. I've yet to really do any in depth keyword research. As a test I tried AI to build the structure and keywords, but with prompts and what not wasn't quite getting where I wanted plus if I'm not mistaken the keywords in the silo or pyramid i thought are supposed to pass link juice from the bottom up, with interlinking but again not sure if any of that is right so I imagine the keywords in each menu, sub menu and topics should be related.

This site may have a blog, for extra traffic but haven't decided yet. Will have a portfolio, multiple other static pages. And either a silo or pyramid seo structure. However I planned my navigation to be pretty basic with a home, contact, portfolio, and services pages with no more than 6 main nav pages. This silo or pyramid, I guess maybe money pages or rather for me traffic pages ideally I wouldn't have in the nav.

These pages would be strictly for bringing in traffic to hire me for different services. And rather they not show up in the navigation, but as hidden pages, and the human visitor could still get to my other more important pages hopefully without not being totally confused. However I don't know if the hidden pages would have any negative SEO effects or not.

Just a bit confused on the best route, easiest way with SEO juice to approach this.
#link building #money pages #pyramid #silo #structure
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  • Profile picture of the author Monetize
    Originally Posted by Chino77 View Post

    I'm fairly new ish to SEO and have a vague idea even though when I found it years and years ago I don't think I had a grasp on it. Now kinda getting back into it I'm in process of building a site.

    As I understand it silo and pyramid structures are different. However I initially thought one was better for better SEO but now not sure if there is any benefits besides traffic hopefully. I've read mixed views on both and not sure which is the way to go and loved by the search engines. This specific content will be geared for people looking to hire someone for various graphic services such as logos, digital paintings and other digital services. I've yet to really do any in depth keyword research. As a test I tried AI to build the structure and keywords, but with prompts and what not wasn't quite getting where I wanted plus if I'm not mistaken the keywords in the silo or pyramid i thought are supposed to pass link juice from the bottom up, with interlinking but again not sure if any of that is right so I imagine the keywords in each menu, sub menu and topics should be related.

    This site may have a blog, for extra traffic but haven't decided yet. Will have a portfolio, multiple other static pages. And either a silo or pyramid seo structure. However I planned my navigation to be pretty basic with a home, contact, portfolio, and services pages with no more than 6 main nav pages. This silo or pyramid, I guess maybe money pages or rather for me traffic pages ideally I wouldn't have in the nav.

    These pages would be strictly for bringing in traffic to hire me for different services. And rather they not show up in the navigation, but as hidden pages, and the human visitor could still get to my other more important pages hopefully without not being totally confused. However I don't know if the hidden pages would have any negative SEO effects or not.

    Just a bit confused on the best route, easiest way with SEO juice to approach this.

    Your website sounds interesting, but the reality is that people
    looking to hire someone for these types of services will most
    likely go to a major freelance site. They are not going to use
    some unknown person they found on a random website.

    Would you?

    Unless you are offering some one-of-a-kind service that only
    you can provide, that's not going to happen.

    Whether you build this site using silo or pyramid is a matter
    of personal choice, it probably won't get much traffic based
    on SEO either way, if you want people to visit your site you
    are going to have to promote it on social media.

    I have been developing websites for 20+ years, the days of
    putting up a single site and getting tons of traffic aren't likely
    anymore, it is possible but you really need to know what
    you are doing.

    Build your site, promote it on social media, or locally if that
    is your market, list your services on the freelance sites, and
    place links to your freelance pages on your website.
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    • Profile picture of the author Chino77
      I know people, sure they have a following on socials althopugh not a massive following, YT etc and they get work so I get it. I have issues for various reason with freelance sites. I'll spare a Fiveer rant. But I'm betting these people aren't using freelance sites, probably because they're known for specific services in industries like music and branding, but yeah I get it.

      I do plan to offer a variety of services, some non art related, but as far as one of a kind not sure.

      I've yet to figure out the difference between silo and pyramid and someone told me they weren't much different and possibly totally different. Even with money page static pages, still think traffic would be minimal?? I have no issues getting content created and long form content with the right keywords and all so I don't have to worry there. My hopes is that would bring traffic in besides posting on multiple social profiles.

      So are you saying that niche affiliate sites, including authority sites are dead too? Sure doesn't seem it with content and programs etc between YT, and other things I've seen. Especially with affiliate programs and more to make money from. I've seen gurus and non gurus still using places like Clcikbank and the like but sure may be more from a email list than an affiliate/niche site.

      As much as despise social media, i know it's a given for showing off work attracting clients etc. local isn't my market but if someoen finds me and all details can be worked out then sure.
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      • Profile picture of the author Monetize
        Originally Posted by Chino77 View Post

        So are you saying that niche affiliate sites, including authority sites are dead too? Sure doesn't seem it with content and programs etc between YT, and other things I've seen. Especially with affiliate programs and more to make money from. I've seen gurus and non gurus still using places like Clcikbank and the like but sure may be more from a email list than an affiliate/niche site.

        IMO the days of putting up a single site and making
        bank are over. This is based on my own experience.

        Authority sites, keyword rich SEO multiple page sites,
        might show up in search results, but who is going to
        take the time to build 50-100 page websites.

        Most of the times that I site search a random website,
        it is usually sparse with just a couple of pages.

        Anyway, thank you for clarifying what you are trying
        to do and I hope that it works out for you.

        ChatGPT or another AI can explain the difference
        between silo and pyramid in a way that you could
        understand. It can also develop content and do
        a myriad of other tasks.
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  • Profile picture of the author Kay King
    From seotactica.com

    What is the difference between pyramid structure and silo structure?

    The main issue with SEO silo structure is that it stops relevant contextual opportunities from being linked outside of the silo. Using a pyramid structure with no such limitations solves this problem. Content hubs, like silos, are linked by collections of related content.
    Another comparison: https://www.arcanemarketing.com/seo-...ich-is-better/

    Note: I made an exception to the 'no links in posts' rule (I'm a mod - I can do that). A google search for "pyramid site vs silo site" (no quotes) results in some really good comparisons. You may have already read those - but worth a look if you haven't. The linking strategies are simply organizational methods. No right or wrong - just what works best for your purposes.
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  • Profile picture of the author DWolfe
    Just a tip - One of the long-term posters here "DABK" always recommends learning from Backlinko. You should be able to get a decent idea of Silo Structures by viewing the website. Here is the newest information for 2024 and check out the website - https://backlinko.com/learn-seo-fast by Brian Dean. Hope that helps.

    You can also learn more by reading DABK's posts - https://www.warriorforum.com/members/dabk.html
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    • Profile picture of the author MikeFriedman
      Originally Posted by DWolfe View Post

      Just a tip - One of the long-term posters here "DABK" always recommends learning from Backlinko. You should be able to get a decent idea of Silo Structures by viewing the website. Here is the newest information for 2024 and check out the website - https://backlinko.com/learn-seo-fast by Brian Dean. Hope that helps.

      You can also learn more by reading DABK's posts - https://www.warriorforum.com/members/dabk.html
      Screw that. Go straight to the source.

      https://www.bruceclay.com/seo/silo/

      Bruce has a bunch of other pages about silos too. He was the first to publicly post about silos. People like Brian just repackaged what Bruce had shared years before.
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      • Profile picture of the author lucila
        Originally Posted by MikeFriedman View Post

        Screw that. Go straight to the source.

        https://www.bruceclay.com/seo/silo/

        Bruce has a bunch of other pages about silos too. He was the first to publicly post about silos. People like Brian just repackaged what Bruce had shared years before.
        Yes, I also follow the BC, and agree with their structure of Silo. It is giving positive results to my dynamic big websites and I find this compatible as well.
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    • Profile picture of the author DABK
      I recommend backlinko and Bruce Clay, the latter has a great post about Silos for SEO. He has a ton of other good stuff.



      Originally Posted by DWolfe View Post

      Just a tip - One of the long-term posters here "DABK" always recommends learning from Backlinko. You should be able to get a decent idea of Silo Structures by viewing the website. Here is the newest information for 2024 and check out the website - https://backlinko.com/learn-seo-fast by Brian Dean. Hope that helps.

      You can also learn more by reading DABK's posts - https://www.warriorforum.com/members/dabk.html
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