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need help on improving quality score of ppc ad

by satrap
10 replies
  • SEO
    • |
I need some help with adwords. i have red their guides and FAQ but couldn't figure this out. here is my problem. i created a campaign. the keywords are based on "paid surveys" niche, the landing page is a page on my blog that has a huge list of legitimate paid survey companies (half of them are from my cpa networks, the other half i just know them since i have been doing paid surveys for 6 years).

here is the status of my ad:
Quality score 1/10
  • Keyword relevance: No problems
  • Landing page quality: Poor
  • Landing page load time

what is important in landing page? isn't relevancy important? if it is then my landing page would be perfect for those keywords, wouldn't?
can someone please help me out on this and help me out to understand it thus make better ads?

I don't want to put my url here because i don't want people to think i am spamming here. but if you want to see my landing page just go to my blog and the post is one of the newest one titled " A Huge List Of Best Legitimate Paid Survey Sites To Make Money Taking Surveys"


i appreciate any help. thank you very much.
#improving #ppc #quality #score #sqore
  • Profile picture of the author Lucid
    > Landing page quality: Poor

    The only reason I know that you get a Poor rating on LP quality (and get you automatic QS=1) is that you have affiliate links on your page. Google does not allow this anymore. They are called bridge pages and from your description, this is exactly what you are doing.

    I would delete that campaign and not try promoting that page using Adwords anymore. It will only get you banned.
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  • Profile picture of the author thomashoi
    Originally Posted by satrap View Post

    I need some help with adwords. i have red their guides and FAQ but couldn't figure this out. here is my problem. i created a campaign. the keywords are based on "paid surveys" niche, the landing page is a page on my blog that has a huge list of legitimate paid survey companies (half of them are from my cpa networks, the other half i just know them since i have been doing paid surveys for 6 years).

    here is the status of my ad:
    Quality score 1/10
    • Keyword relevance: No problems
    • Landing page quality: Poor
    • Landing page load time

    what is important in landing page? isn't relevancy important? if it is then my landing page would be perfect for those keywords, wouldn't?
    can someone please help me out on this and help me out to understand it thus make better ads?

    I don't want to put my url here because i don't want people to think i am spamming here. but if you want to see my landing page just go to my blog and the post is one of the newest one titled " A Huge List Of Best Legitimate Paid Survey Sites To Make Money Taking Surveys"


    i appreciate any help. thank you very much.
    The main reason for poor landing page quality is probably because your landing
    page sounds like another "make money scam" and this went straight to
    google alert.

    therefore, no matter how relevant is your keywords, your content
    is frown by google and you automatically get a 1/10 ...

    My suggestion is either you abandon this campaign or rewrite your content
    in a way that can help your audience. Give them more values rather than just
    point them to the affiliate sites.
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    • Profile picture of the author satrap
      Thank you guys for helping out. so if google dosnt allow affilate links on your lp than how people who do ppc for their cpa offers sending the traffic straight to the offer page get to advertise?
      and the other thing i dont get is that you guys say it sounds like scam and thats why google gives me a low score. but on that page all of the paid survey sites that i have are all real and free to join and are known to be legitimate. i am not sending anybody to pay $40 to join a survey site, plus if thats the case than how come i always see those realy known scams sites ads on google adsense?
      another thing is that i had a campaign in exact same situation, the only differenc was that the offer on that page were for contest, but they were all affiliate links also, and had a score of 6 for that?
      so i dont think affiliat link has anything to do with that. or i may be wrong.
      i am not trying to be on the effensive mode but i am confused.
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      • Profile picture of the author thomashoi
        Originally Posted by satrap View Post

        Thank you guys for helping out. so if google dosnt allow affilate links on your lp than how people who do ppc for their cpa offers sending the traffic straight to the offer page get to advertise?
        and the other thing i dont get is that you guys say it sounds like scam and thats why google gives me a low score. but on that page all of the paid survey sites that i have are all real and free to join and are known to be legitimate. i am not sending anybody to pay $40 to join a survey site, plus if thats the case than how come i always see those realy known scams sites ads on google adsense?
        another thing is that i had a campaign in exact same situation, the only differenc was that the offer on that page were for contest, but they were all affiliate links also, and had a score of 6 for that?
        so i dont think affiliat link has anything to do with that. or i may be wrong.
        i am not trying to be on the effensive mode but i am confused.
        Let me put it this way:

        who is the biggest customer of Google?
        The advertisers? Right?

        Wrong! it's the billionaires of folks that surf the internet online and use
        google to find what they want. Although Google gets paid from these advertisers,
        but in reality, it's the common folks who use google for free "pays" google.

        If nobody uses google, do you think there will be advertisers willing to pay
        and advertise on Google? The answer is definitely a "NO"

        The aim of Google is to provide their billions of customers with positive
        surfing experience without all the scam and crap content, and they will just
        punish any advertiser who does not conform to this rule.

        Sure, there are some advertisers having rubbish content on their website
        and their ads still appear on google search engine... but chances are that
        they are paying sky high cpc and they don't even realize it.....

        And now many people says they can't make money from internet? So do you
        see a co-relation here?
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  • Profile picture of the author Lucid
    Trust me, it's because of having affiliate links. Read the TOS. You could try to send the traffic straight to the offer page, in other words, direct linking.

    Don't worry about what you see other advertisers doing. If they are breaking the rules, they will soon be stopped from doing so. Worry about your own campaigns and how you can make them better.
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    • Profile picture of the author tryinhere
      Originally Posted by Lucid View Post

      Trust me, it's because of having affiliate links. Read the TOS. You could try to send the traffic straight to the offer page, in other words, direct linking.

      Don't worry about what you see other advertisers doing. If they are breaking the rules, they will soon be stopped from doing so. Worry about your own campaigns and how you can make them better.
      Lucid, all respect to you but the affilaite link does not cause the problem, and i have tested boatloads of this stuff.

      what would be causing the problem here is the paid survey as a destination.

      now if down the track i am warned for affiliate links i will own up but as from my testing it is not the problem, the sites people connect to are

      you are correct when you say delete that campaign or get banned, yes you must delete them asap, you will never fix them now, so you will need to start again, also there is very little content on that page.
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  • Profile picture of the author btl1
    I haven't looked at your site just yet - but from the sounds of it it probably is because of your affiliate links. THAT being said Google DOES allow affiliate links, but you need to make sure you add value to the customer in the process. So if you have a huge list of affiliate links - why don't you do a write up and a review of each one and compare them against each other with pros and cons...add VALUE to the landing page. If you do that - in a way in which a human being actually looking for that information landed on your page and found the information useful, then it shouldn't be a problem.

    Above and beyond that make sure you do proper onpage seo with your keywords that you are targetting in adwords. Also have a privacy policy, about us page, contact us page, home page and maybe a blog attached.

    if you do that then you should not only find that your quality score goes up but that your conversions go up too....

    make sure you always add valuable content to the landing page when using google adwords!
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    • Profile picture of the author satrap
      Originally Posted by btl1 View Post

      I haven't looked at your site just yet - but from the sounds of it it probably is because of your affiliate links. THAT being said Google DOES allow affiliate links, but you need to make sure you add value to the customer in the process. So if you have a huge list of affiliate links - why don't you do a write up and a review of each one and compare them against each other with pros and cons...add VALUE to the landing page. If you do that - in a way in which a human being actually looking for that information landed on your page and found the information useful, then it shouldn't be a problem.

      Above and beyond that make sure you do proper onpage seo with your keywords that you are targetting in adwords. Also have a privacy policy, about us page, contact us page, home page and maybe a blog attached.

      if you do that then you should not only find that your quality score goes up but that your conversions go up too....

      make sure you always add valuable content to the landing page when using google adwords!

      i actualy have a quick write up and review of each site listed on my lp. but any way thank you all for taking time to help. i guess ill try to apply what you guys said here and hope for btter result. thank you.
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  • Profile picture of the author btl1
    work at home , work from home , get paid to , at home jobs , at home , from home get paid , paid to , make money , paid surveys , online surveys , earn money , paid survey , home based , home , surveys ,, money, online , survey


    thats what google thinks your websites about - see if your adwords keywords are in there - if not then optimize your onpage seo.

    * also you have a TON of ads on your site, google might think that you are using adwords to drive traffic in order to generate revenue from adsense. Maybe try taking some of your advertisments off and just focus on adding value through your review and comparisson of your paid survey links.
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  • Profile picture of the author butters
    Of course google allows an affiliate link, they ain't stupid, thats where a lot of their money comes from. I have a page with a qual score of 7-8 with an aff link on because I optimized it for my keyword group.
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