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Squeeze Page/Keyword Strategy

by Agoge Warrior
5 replies
  • SEO
    • |
I hope this is not some kind of secret Calgon ancient Chinese secret strategy and being a newbie, I am searching for the best advice on how should Squeeze Landing Pages be setup related to keywords for PPC campaigns?

For example, let's say I'm pushing an acne cure product as an affiliate based on the following 3 keywords:
acne treatment
acne cure
acne medicine

Which is the best avenue to take this:

1. Buy 1 domain name and incorporate all 3 keywords into one Squeeze Page. Wouldn't it be difficult to put all 3 words in the domain name? Also, do you just incorporate all 3 keywords into the 1 Squeeze Page?
I am thinking how that would satisfy relevance as related to the Ad and getting a good Quality Score.

OR

2. Have to buy an individual domain name for each keyword. Must buy 3 domains and focus each on each keyword. To me that would be way too costly? What if you have 12 keywords you want to focus on?
I assume you have to buy the domain and focus on that keyword for that domain and squeeze page to be relevant to the ad and get a good Quality Score.

If any of you with alot of PPC and Ad and Adwords experience can share some advice it would be greatly appreciated.

Thanks!
#page or keyword #squeeze #strategy
  • Profile picture of the author Axel.jr
    Nice advice, i want to try this one. Hope it's success for me
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    Digital Marketer Since 2007

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  • Profile picture of the author ZachWaldman
    You only need one domain name and a landing page that has good, relevent content that goes along with your ad.

    Your domain name doesn't need to contain all of your keywords, just the main ones.

    Split test your PPC ads until you get a high click through rate.

    Next, split test your squeeze page, which also doesn't have to have every single keyword on it.

    I'm not sure I totally understood your question, but hopefully this helps.
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    Zach Waldman - Los Angeles Magician
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    • Profile picture of the author Agoge Warrior
      Originally Posted by ZachWaldman View Post

      You only need one domain name and a landing page that has good, relevent content that goes along with your ad.

      Your domain name doesn't need to contain all of your keywords, just the main ones.

      Split test your PPC ads until you get a high click through rate.

      Next, split test your squeeze page, which also doesn't have to have every single keyword on it.

      I'm not sure I totally understood your question, but hopefully this helps.
      Thanks for responsing.

      I guess my question is what is the best way to set up the domain as it should be relative to all of the keywords I want to market from.

      In my example, would I buy one domain name such as www.fixacnenow.com.......
      Then set up a subdirectory related to each keyword and place a landing page in each subdirectory relevant to that keyword such as:

      www.fixacnenow.com/acne cure
      www.fixacnenow.com/acne treatment

      and so on?............

      Thanks all
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  • Profile picture of the author tryinhere
    or step 3.

    1 domain name and 3 land pages one for each key
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  • Profile picture of the author Phil Ayres
    I will say that you can get by incorporating all 3 into one site. They are all relevant enough. HOWEVER, that being said... driving PPC traffic to squeeze pages and getting very difficult in Google. Google HATES squeeze pages. And, this may not be the case for you... but, your quality score may suffer. All I am saying is that you need to have more content in your site.

    Google rewards authority sites. The more you look like one, the better your quality score will be.
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