It used to be easy to know what Google thought your site was about because of "meta tags" Keywords.
Since the big G doesn't use meta keywords anymore, how does this work exactly? How can we check to see what google thinks our keywords are?
I have a site that I used a few specific keywords while writing it, I use google external keyword tool and search by website content, url.
What google comes up with does not match what I thought it would because of the way I wrote it.
How do you know what people are going to have to search for to get google to show them your site?
This seems basic and I should know this but I don't!
Thanks very much!!