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do ppc campaigns create backlinks?

by davison
5 replies
  • SEO
    • |
If I start an adwords campaign, do those adword ads create backlinks to my landing page to boost it on google if i have found a nice niche to start with?
#backlinks #campaigns #create #ppc
  • Profile picture of the author GeorgR.
    What is first an obvious "NO" is actually a pretty interesting question.

    Now, talking about your ads appearing on another SITE...i dont know whether it creates real backlinks (i would rather say "no")...but i know that Google searches for some keywords/sites of mine often came up with sites where i had an ad up....so the ad-text got indexed and there is SOME benefit in regards to SEO.

    Maybe someone knows more?
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  • Profile picture of the author edgray
    I've noticed links from a PPC campaign showing up in my Google Webmaster Tools control panel. Whether or not these links count is a different story. I did check some out though and noticed they weren't "nofollow" links...

    I would say that a link is a link, and if your PPC ad shows up on a page whilst GoogleBot is crawling it, it will be indexed and followed as a link.
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  • Profile picture of the author Danny Shaw
    If you go with some of the smaller ppc networks it can be good for seo and getting backlinks.
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  • Profile picture of the author Daniel Thompson
    I have noticed that some of my pages have received significant increases in rankings during and after ppc campaigns. The effects might not be very long lasting, but there does seem to be some effect.
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  • Profile picture of the author risingrank
    A link from ppc does not add any value to the backlink.
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