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Does URL length matter for the SERPS?

by dseisner
7 replies
  • SEO
    • |
How about 38 characters for my home page? Can some people who know weigh in on this please?
#length #matter #serps #url
  • Profile picture of the author nouseforaname
    If there is your keyword inside your URL then it won't be a problem;

    yourkeywordphrase.com - Good to get SERP for low competition niche, need backlinks
    if your competition is difficult.

    Go for .com 1st then look for .org, .net would be 3rd choice.
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  • Profile picture of the author simonheng82
    from my experience, a phrase with more than 4 words are not doing well in therm of serp, even though it is exact keyword.

    Simon
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    • Profile picture of the author eibhlin
      I'll have to agree with Simon, that the SERPS seem to have a threshold of words in a URL. Beyond three or four, I think they take points (albeit minor) off, as it can look spam-ish.

      That said, I haven't done an extensive study of this.

      I'd go with a lengthy URL if the words are part of a cohesive phrase that people are searching for, such as a song lyric or something.

      Otherwise -- and if the longer URL is your only option -- I'd actively add plenty of totally unique, high quality content to the website, so it counteracts any demerits from the URL name itself.

      Eibhlin
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  • Profile picture of the author ucajack
    No it doesnt. it just helps in remembering if it is small, relevant and doesnt have special characters
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    • Profile picture of the author webbyworld
      I don't know whether there is any special SEO strategies for site with that type of URL. But I think too much lengthy URL is not a good idea from SEO perspective!
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  • Profile picture of the author edgray
    I'm really not sure on this myself - I've read a lot about keeping the URL short.

    I tell clients to apply the "radio test" to a new domain: is it short and sweet enough to be given over the radio and people remember it.

    But in SEO terms, I would love to know if anyone has any experience in ranking sites with long domain names.
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    Ed Gray
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  • Profile picture of the author ninfanforlife
    Nothing wrong with have a long exact match in my opinion. It is going to have to help you in the long run.
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