6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

PPC Keyword Terms Question

by JDSalinger
5 replies
  • SEO
    • |
I have a question for the more experienced PPCers out there.

One problem I always have pause with is how to interpret the following:

"4) Keywords, Pay Per Click advertising, and domain names involving GreenSmoke's trademark "GreenSmoke" and variations thereof. You shall not purchase search engine keywords or domain names that use GreenSmoke's trademark "GreenSmoke" and/or certain variations and mispellings thereof.

You shall not purchase or register keywords, Pay Per Click advertising, AdWords, search terms, domain names, or other identifying terms that include the word "GreenSmoke" or certain variations and mispellings thereof for use in any search engine, portal, sponsored advertising service or other search or referral service."

I see this type of boiler plate language a lot in various affiliate program's terms and conditions. For those more experienced, does this language mean that you cannot bid on keyword string phrases like "Greensmoke cigarettes" or "Buy Greensmoke" or does this just mean you can't bid on the exact words like "GreenSmoke" or "Green Smoke" only?

FYI, in this specific case, the company also has a section where they say they don't allow keyword strings but I am curious how to interpret this in most cases where only the above language is used?
#keyword #ppc #question #terms
  • Profile picture of the author Lucid
    Seems pretty clear to me. You cannot use PPC and bid on the single keyword GreenSmoke or any variation of that word. If they sell cigarettes, they don't want you to bid on "greensmoke cigarette".

    If there is another company called GreenSmoke that sells something else, shoes for example, they cannot prevent you from bidding on "greensmoke shoes". Although they could go after that other company for infringement or even you for promoting them (at least make your life difficult) but I'd let the parent company handle that sort of thing.

    You cannot have GreenSmoke in your ads, if you are promoting their products and not the other GreenSmoke's products. They also don't want you to purchase a domain which may be interpreted as being GreenSmoke.

    In short, this company wants you to be one of their affiliates but not use PPC to promote their products or use their name in any way (create your own site with a domain containing the word GreenSmoke for example).
    Signature
    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
    {{ DiscussionBoard.errors[1548849].message }}
    • Profile picture of the author JDSalinger
      Thanks for the response and I am with you except for this part:

      Originally Posted by Lucid View Post

      In short, this company wants you to be one of their affiliates but not use PPC to promote their products or use their name in any way (create your own site with a domain containing the word GreenSmoke for example).
      Where do you see that they are saying you can't use PPC? It seems to me you can use PPC just not use Greensmoke. I also don't see where it says you could not use direct linking?
      {{ DiscussionBoard.errors[1549045].message }}
      • Profile picture of the author tryinhere
        Originally Posted by JDSalinger View Post

        Thanks for the response and I am with you except for this part:



        Where do you see that they are saying you can't use PPC? It seems to me you can use PPC just not use Greensmoke. I also don't see where it says you could not use direct linking?
        would check with your affiliate manager as i would read that as no direct linking (between the lines) you would be using their domain name in the ad as the display url.
        Signature
        | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
        {{ DiscussionBoard.errors[1551100].message }}
        • Profile picture of the author JDSalinger
          Originally Posted by tryinhere View Post

          would check with your affiliate manager as i would read that as no direct linking (between the lines) you would be using their domain name in the ad as the display url.
          This is a good point and probably the correct interpretation.
          {{ DiscussionBoard.errors[1552370].message }}
  • Profile picture of the author Lucid
    I stand corrected.
    Signature
    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
    {{ DiscussionBoard.errors[1551053].message }}

Trending Topics