Share Your Bounce Rates

15 replies
  • SEO
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As a new webmaster, I am concerned about my bounce rate for my health insurance site and am currently around 60% over the last few days. Usually I average about 40% but as my traffic increases I see this number rise. Can anyone post their bounce rates to make me feel better about searchers leaving my site so quickly?
#bounce #rates #share
  • Profile picture of the author BabBarDeL
    A good bounce rate it`s ~ 40 %. If you have higher you should worried.

    I have on a site with photoshop tutorials bounce rate ~ 38 %. Depends on content
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  • Profile picture of the author Goatboy
    Over the last 3 days, Google says 193 visits, 674 page views, 3.49 pages visited, 1.04% bounce rate, 1:22 avg time on site; 92.75% new visits.
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  • Profile picture of the author Goatboy
    Welcome.

    That site has also made about $11 over the past 3 or 4 days. Mind you, monthly it hasn't been that great, only a buck-fifty a day or so.
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  • Profile picture of the author Fraggler
    I have a bounce rate of 0.28%. Pages/Visit: 3.82. Time On Site: 1.37.

    It is an AdSense site but I expect those numbers to change as I just did a restructure on the site to stop them visiting my other pages and onto my ads. I hope it works as it has hurt my SERPS (but assuming only temp).
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    • Profile picture of the author duncanb
      You should be worried if your bounce rate is anything above 30%.
      That means there IS a problem with the design layout or content of the site.

      To be honest I find it hard to believe figures indicating a below 1% bounce rate...Im not saying anyone is telling "porkies" but google must surely have it wrong in these cases!
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  • Profile picture of the author Fraggler
    It depends on who you are targeting. Someone won't click on a website to quickly turn away. If the article they land on provides value and you have a good call to action (it doesn't have to be to a sales pitch or anything) then they will keep browsing the site.

    I have several sites with terrible bounce rates (such as Ladies Evening Wear ) but the ones that provide answers and options to find more of the solution all have low rates.

    I find most of my exit pages are the category and tag pages. These pages provide no real content. People don't enter on these pages either. I know my bounce rate is very low but my other stats backup that it is at least under 5%.
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    • Profile picture of the author Jacob Martus
      I have a couple amazon affiliate websites with bounce rates in the 80%'s. But the exit rate is usually only about 50% so the other 30% are clicking through to Amazon which is exactly what I want.

      I was frightened by my 80% bounce rate at first...but when I saw how many amazon clicks I get everyday, I'm ok with it. I prefer to let Amazon do the selling because they have a much better copy and upsell process than I do.

      I really think knowing whats a good bounce rate is kind of dependent on the type of business you are running. I see a lot of affiliate websites that are completely fine having high bounce rates..and I am also.
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  • Profile picture of the author Michi Kono
    A couple of my affiliate sites have a bounce rate of over 40% and sometime reaches 60%. But like Jacob said, my conversion to sales is pretty good and i can't complain so my bounce rate does not bother me that much.
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  • Profile picture of the author jazbo
    There are some sexy bounce rates here :-)

    Depends on the site type, but conversion also needs to be taken into account along with other factors.
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  • Profile picture of the author GeorgR.
    Guys, my bounce rates are THROUGH THE ROOF.

    What does that mean if its only a simple one-pages sales site? I am still making sales. Eg. for some sites my main traffic source is EZINE...i have bounce rates in the high 80%. I am not kidding. My lowest bounce rates i have on some of my amazon sites with associate-o-matic on it. I really never looked at bounce rates really.

    My blog (http://www.1up-seo.com) has mid 70s. What do i do?
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    • Profile picture of the author Jacob Martus
      George. I would do absolutely nothing. Like i said, bounce rates can be determined on a lot of things. Like people clicking through to your affiliate offer to the sales page. And in my experience having a high bounce rate has been a positive thing...because 30% of my visitors are clicking through to amazon. I'd say thats pretty good considering I get about 200 to 250 uniqers per day. If 30% of them are going to Amazon, thats 70 people everyday from one website going to the Amazon...who has an incredibly impressive upsell and design...their stuff converts. Normally anywhere from 2 to 10 of these customers end up buying something. Even if they are only making me 2 or 3 bucks...some days its pretty good....for me at least.

      When my bounce rate goes down...somedays it gets below 70%...those are the days when my clickthrough to Amazon usually go down significantly. Because those people are the browsers. But maybe its because most of my keywords are very buyer oriented. Like people type it in on the verge of buying the item. The people really seeking info...will show up...look around for awhile hit like 5 or 6 different reviews and then leave. I like to see the quick amazon affiliate link quick and get them to the better of the both of us. Their sales page and upsell process. They have anything a customer really needs on the products page. I especially like customer reviews because they add a lot of what people are looking for in a purchase. The faster I can get someone to Amazon....the better job I've done.

      So...bounce rate is really contingent on the type of page you're on. At least in my experience.
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      • Profile picture of the author talewins
        If you have cpanel on your web site you can watch visitors arrive and leave, see where they go from their entry page. It's like the word QUOTES. You and I automatically think INSURANCE; but if you do the backtracking you can see that some of them were looking for presidential quotes and it's no wonder they do a 180 before their browser touches down. Maybe some of them are job quotes, real estate.
        There is also Crafty Syntax in fantastico. With that you can get all kinds of information about where they go and how long they stay. You can even rattle their ringer and ask if you can help them find something.
        When people can't find what they are after they can get pretty desperate, and for me -- some of them just came to see the pretty pictures. One look and they are gone.
        But, think of it this way.. If you have a brick and mortar store you don't wring your hands off just because 99.734% of the people on the street didn't even honk their horn when they whizzed on by.
        What you really want to look for is the number of times someone marked you as a favorite. This is given as a percentage point but it is really warm and fuzzy when you see 63% marked you as a favorite before leaving. That at least shows the intent to come back.
        What I did one time was offer visitors a choice from 10 free gifts, one from each department. By glancing at the statistics I could see where the most interest lay. This week I'm offering 7 free gifts that will disappear in 10 days or less.
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  • Profile picture of the author Branlan17
    VERY niche dependent, my bounce rate on my betta fish site is less than 3%. For penis enlargement, my bounce rate is about 80%... at first I worried, until I realized that I was getting a 50-60% CT rate to the vendor page (and making more money from this site than I had ever made from another site by far).
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  • Profile picture of the author jasonmorgan
    My latest video site... It's still a baby under construction but here are the visit lengths...

    41.4% less than 5 seconds
    11.2% from 5 seconds to 30 seconds
    27.6% from 30 seconds to 5 minutes
    15.5% 5 minutes to 20 minutes
    1.7% 20 minutes to an hour
    2.6% longer than an hour

    Browsing through my recent visitors and Texas is without a doubt pervert central of the USA.. at least for today. Middle Eastern countries win the prize for watching every video on the site and never buying a thing. Might be time to throw them on the block list with Russia and China and save myself some bandwidth. Africa still doesn't have the interwebz and proper on-site SEO really does draw in the long-tail traffic.
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