Can Adsense Be Optimized?

7 replies
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I recently started using Adsense for the first time on one of my sites. When I did the keyword research, the average advertiser costs were between $9-12 for the main keywords. . so my thinking was that I would at least get 40-50% of that per click through adsense.

However, I seem to only be getting $0.20-.30 a click- very low. I am wondering if anyone knows of or uses any strategy or optimization that can be used to ensure that only the highest paying advertisers show up on my adsense ads on my site.

Thanks everyone.
#adsense #adsense earnings #optimized
  • Profile picture of the author TheProgrammer
    its because you're getting clicks from low CPC rate countires like asian countries.
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  • Profile picture of the author howto
    The content on a web page dictates what the ads will be. If your site is about race cars you will get car ads. The most competitive industries pay the most for clicking on their ads.


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    • Profile picture of the author yukon
      Banned
      Originally Posted by howto View Post

      The content on a web page dictates what the ads will be. If your site is about race cars you will get car ads. The most competitive industries pay the most for clicking on their ads.


      Posted from Warrior Forum Reader for Android
      That's not always true, it depends If you have Adsense setup to serve Ads based on the traffics browser history. It's an option in the Adsense Admin.
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      Hi
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  • Profile picture of the author kviv23
    @howto buddy your signature is the most funny thing ever occurred to me in recent few days. and the url you mentioned really leads to heaven hehe.....

    sorry for hijacking the thread guys!!!
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  • Profile picture of the author flashisland
    Where did you do your keyword research? If you used the AdWords Keyword Tool, those prices are for advertising on Google searches, not on AdSense. You'll always find that AdSense earnings are significantly lower than what the keyword tool says.

    As for raising your rates, take a look at the blocking options in AdSense. Block categories where the ad impression % is higher than the earnings %. You can also enable the ad review center and take a look at the specific ads running on your site. Block any ads that you don't think are relevant.
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  • Profile picture of the author SalahStudios
    An effective, though time consuming, way to filter out low paying AdSense ads is to manually block ads in your account from the URLs of companies that pay the lowest average cost per click. How do you do that? Its pretty simple and free.

    1. Go to your site and write down the base URLs that appear in your ads. Refresh a few times to get a number of them.

    2. Go to KeyWordSpy.com, no need to sign up for an account as the free guest functionality works just fine!

    3. Copy/paste in the URLs of each advertiser and hit search. You will presented with a statistics page for that company that shows their ad budget, average cost per click, etc.

    4. Note the URLs of the advertisers with the lowest average cost per click then and them one by one to the list of blocked advertisers in your AdSense account using the competitive ad filter.

    Easy right? The only possible downside is if you have multiple sites and an advertiser you blocked doesn't pay much for one of your niches but pays well for another as the blocked list effects your entire account.
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  • Profile picture of the author VinRFP
    Originally Posted by amylimcd View Post

    I recently started using Adsense for the first time on one of my sites. When I did the keyword research, the average advertiser costs were between $9-12 for the main keywords. . so my thinking was that I would at least get 40-50% of that per click through adsense.

    However, I seem to only be getting $0.20-.30 a click- very low. I am wondering if anyone knows of or uses any strategy or optimization that can be used to ensure that only the highest paying advertisers show up on my adsense ads on my site.

    Thanks everyone.
    There are a few steps you need to take when analyzing a keyword for potential profitability:

    1. In the Google Keyword Tool, the keyword should have a "High" level of competition. This means lots of advertisers are bidding on the keyword and driving prices up. In the end, a HIGH competition level will yield you more money.

    2. All traffic volume analysis should be based on Local Exact Match Monthly searches. Using the Global option will not accurately predict the type of search volume you will see in reality. The Local number displays the number of searches for your local country.

    3. Do a SpyFu search for your keyword. You will be able to see all the advertisers for that keyword (if any) and the actual dollar amount you can expect per click.

    There are also a few things that you can do to optimize your website to increase the number of clicks you receive from people who visit your site:

    1) Make sure the content of the site is answering the question that your keyword is asking. If your keyword is "blue running shoes," then your content should have information about blue running shoes. Simple.

    2) Match the background color of the Adsense ad to the background color of your website.

    3) Match the title color of your Adsense Ad to the title color of your posts.

    4) Match the font style of your adsense ad to the font style of your website.

    5) Match the link color of your adsense ad to the link color of your website.

    The recommended ad sizes and ad units in the Adsense dashboard aren't their to sell you on something. They are recommended because they are best performing ads historically. This means these are the ad sizes/units that you should be using!
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