The Most Expensive PPC Keyword Yet?

by hard-bounce

Posted: 14 years ago 33 replies

Hiya

Just doing some niche research and I think I may have found the MOST expensive keyword ever on Google.

Term Life Insurance = $36.50 a click!

anyone beat that?

Neil

#expensive #keyword #ppc

AP 14 years ago

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- hard-bounce 14 years ago
  
  Originally Posted by AP
  
  That's easy.
  
  A few years ago "Mortgage" Keywords were going for $75.
  
  "mesothelioma" was going for over $100
  
  ~AP
  
  Holy CR@P!
  
  Thanks
  
  1 reply
  
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  whereizzi 14 years ago
  
  "mesothelioma" is still right up there...
  and I have to smile whenever I see late-night TV ads for it too!
  
  Thanks
  
  2 replies
  
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  innocent07 Banned 14 years ago
  
  Consolidation is quite an expensive one
  
  Thanks
  
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  E. Brian Rose 14 years ago
  
  Originally Posted by whereizzi
  
  "mesothelioma" is still right up there...
  and I have to smile whenever I see late-night TV ads for it too!
  
  Glad to see that incurable diseases make you smile.
  
  I'm sure you didn't mean it that way, but it sure did come out that way
  
  Thanks
  
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  Founder of JVZoo. All around good guy :)
  
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VMN 14 years ago

I was told "structured settlement" is super expensive too!

Will stick with SEO!
Victoria
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Emily Meeks 14 years ago

Well, on the flipside it's good news: now you know what keywords to target for your Adsense ventures >
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ronitdeep 14 years ago

mesothelioma
web hosting
auto insurance
lawyer & attorney related keywords are some of best paying keywords.
but market is too saturated now.
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yachi 14 years ago

I guess "Student Consolidation Loan" is also the expensive one.
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greff

14 years ago

I wonder how many Adsense clickers really search for "mesothelioma"? Possibly a lot of webmasters and lawyers search that.

IMHO, it's not how much per click, but how many people are searching for the term. One of my best performers is a term that pays less than $1 per click. Think about it.

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honestkr

14 years ago

[DELETED]

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green tuesday

14 years ago

Originally Posted by honestkr

Just for share and promote also...

I have more 3500 expensive keywords 2010 on my blog.
gethow2.com/expensive-keywords
Maybe this list help you...

I tried to purchase the list but the PayPal Buy Now button didn't work.

Thanks

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honestkr

14 years ago

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honestkr

14 years ago

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opiniones 14 years ago

How do you find expensive keywords for other languages besides English?
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Paul Barrs

14 years ago

[DELETED]

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honesstkr

14 years ago

Originally Posted by Paul Barrs

Ummm.. is that $1.02 or $102 ? You have a comma there.

BTW, I'm pretty sure that you can't peddle your wares from this side of the forum. Run a WSO and do it properly and you'll get good results I'm sure.

Paul Barrs

Thanks for attention! Yes I was banned.

Sorry Admin..

I hope this new account will not banned.

Thanks
1 reply

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thedigitalshopper 14 years ago

Yes mesothelioma is most expensive ppc keyword.
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AaronSnider 14 years ago

couple years ago Weight Loss was at $50
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chinedu86 14 years ago

Term Life Insurance-Does google really pay for these high keywords.I don't really think google pays more than 3dollars for any of these high keywords.correct me if i am wrong.
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V12 14 years ago

'purchasing structured settlements' was over $50.00 per click at one point (I think it was $56.00).
Could still be, I haven't checked.

Abdul.
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bfas 14 years ago

I can tell you from the flip side, the highest-paying Adsense clicks I've had, from $10.50 to $21.00, have been in the car insurance niche.

bfas
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Kevin_Hutto 14 years ago

purchase structured settlement $71.08
purchase structured settlements $53
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TelZilla 14 years ago

A couple of years ago, right at the beginning of December, the keyword I was bidding on at the time for the Wii hit a stupid amount like that. Lasted about 36 hours before it went back down to just a few cents.
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Jordan Kovats 14 years ago

I saw one another guy had up on another forum tonight showing over a $1000 a click. He thought is was an error. He blocked out the word, so unfortunately, I cannot test that result myself.
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DogScout 14 years ago

based on how the CPC is decided, one advertiser might pay $100 while another (with a higher quality score based on the landing page, higher CPM, etc) may pay as much as one tenth as much, so having a set amount is impossible to say. The best you can do is have a list of keywords that generally go for higher CPCs than most. (For Google Adwords and Adsense anyway).
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ChickenMan 14 years ago

I've heard of higher cost per clicks, almost into the $100s but it was mainly for the bigger companies that can afford to pay that.
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AliciaMiller 14 years ago

wow ......interesting info guys....thanx a lot
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seanicasia 14 years ago

Hmm, for all these expensive keywords, it really gets me thinking:

1) Do the 'big boys' really have NO IDEA what they are doing?

2) Or is it that they know what's happening, and think that IT'S OK since they have deep pockets and just need the branding

3) Or that their conversion rates are SO HIGH and their products are priced high enough to justify paying so high for clicks?

Heh ... this oughta be interesting!
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whyfrown 14 years ago

i still don't understand how people are willing to pay so much for just one click with no gurantees where the guy goes after that ...
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Kael41 14 years ago

Many of my sites are in the tech, legal, and psychiatric care areas..needless to say I've got good performers At the end of the day, remember, give the end user a GOOD visiting experience.

Oh, and to those who think a market is to saturated. Do yourself a favor and FOCUS on longtail keywords in conjunction with assorted backlinking properties.
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Social-Media-Marketing 14 years ago

Used to pay $25-30 for mortgage/refinance related terms. Another area of the company did SEM for online education. They were paying $40-50 for some of their terms. It's all about the competion and profit potential.
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mikemac1 14 years ago

If you ever want to get a quick, updated list, go to: SpyFu - Keywords with Highest Cost Per Click

It's compiled by SpyFu and updated (I think) weekly.
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- Paul Barrs 14 years ago
  
  [DELETED]
  
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  Domenic Carlson 14 years ago
  
  Is this estimate CPC or actually the price you recently paid? If it's the latter then quality score and landing page relevance affect all these prices. "term life insurance" will be quite a bit more expensive if your landing page and ad have nothing to do with it.
  
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mysticmadness 14 years ago

i doubt if anyone here can guess what happens behind the scenes. google has more to it in terms of the steady income flow rather than abberations. so if you get one high click, chances are that many more would be low paying
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yukon Banned 14 years ago

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- honesstkr 14 years ago
  
  Originally Posted by yukon
  
  [m & s travel insurance] = $816.40
  
  What??? $816.40 :confused:
  emmm... what we can get from 1 click from this keyword?
  
  Thanks
  
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Keyword Prodigy 14 years ago

How do they make a profit spending so much per click? You'd think they would spend that money on SEO so they'd get the traffic for free.
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The Most Expensive PPC Keyword Yet?

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