Adsense Click Through Rate

8 replies
  • SEO
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Hi.

On a website that is purely adsese based what sort click through ratio is considered good given perfection is impossible?

Thanks.

Jim.
#adsense #click #rate
  • Profile picture of the author culvers
    I average around 4 % click through rate which seems pretty decent
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  • Profile picture of the author James Ross
    If your getting 5-6% you are in real good shape!
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  • Profile picture of the author 7_8_shortcuts
    Yes, the above posts are right, but keep in mind that you are not allowed (by Google) to discuss your CTR of a specific site openly. It's in their TOS

    To increase CTR I would place just one text ad block immediately below the headline of your article on the page. I would not put other blocks of ads really, because this lowers CTR. The user seems to get confused.

    This has proven to work well time and time again.
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    • Profile picture of the author Ethan F.
      I get much higher than 5-6% on all of my sites. It's all about ad placement and how relevant they are. Also not giving your visitors a solution but making them continue seeking the solution
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      "Money grows on the tree of persistence"

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    • Profile picture of the author tjcocker
      Originally Posted by 7_8_shortcuts View Post

      Yes, the above posts are right, but keep in mind that you are not allowed (by Google) to discuss your CTR of a specific site openly. It's in their TOS

      To increase CTR I would place just one text ad block immediately below the headline of your article on the page. I would not put other blocks of ads really, because this lowers CTR. The user seems to get confused.

      This has proven to work well time and time again.
      Guten Tag. Totally agreed. Less ads are better, you want the visitor to have as few options as possible. If you confuse them with a big site full of ads they'll more likely just click back. But if you have a tightly focused page with one set of ads in a good location, blended and yet sticking out at them, then they'll click more often then not.

      However, it's still hard to get above 6% consistently if you also have affiliate links, products, or anything else on the page. I've never done purely adsense focused yet. It only accounts for 30% of my revenue.
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    • Profile picture of the author KevinA
      Originally Posted by 7_8_shortcuts View Post

      To increase CTR I would place just one text ad block immediately below the headline of your article on the page. I would not put other blocks of ads really, because this lowers CTR. The user seems to get confused.
      True, and just a few words of caution - make sure your title/heading dosn't act as a direct incentive pushing viewers to click on your ads, as this is against google adsense policy and your account could get banned!
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  • Profile picture of the author bigcat1967
    To increase CTR I would place just one text ad block immediately below the headline of your article on the page. I would not put other blocks of ads really, because this lowers CTR. The user seems to get confused.
    I've read the same as well. I used to have them on the side and my CTR wasn't good at all.
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  • Profile picture of the author 2d0k
    The average CTR is 1.5 to 2%.. More than that is cool.
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    Hasta La Victoria Siempre!

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