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Question about PPC

by Sjcorp
4 replies
  • SEO
    • |
When your using PPC, how do you "target" your traffic? I mean, I've been using it for a while and I've been getting massive traffic but doesn't get any sales... So whats the best way to "target" a prospect using PPC?

Thanks!
#ppc #question
  • Profile picture of the author TheRealDomainer
    Originally Posted by Sjcorp View Post

    When your using PPC, how do you "target" your traffic? I mean, I've been using it for a while and I've been getting massive traffic but doesn't get any sales... So whats the best way to "target" a prospect using PPC?

    Thanks!
    Use simple, and straight to the point ad, add your price there so
    visitor would already know what the price is.
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    • Profile picture of the author dburk
      Hi Sherwin,

      If you are getting "massive traffic" and it's been a while, I would have to say that you really need to do some landing page optimization.

      Even if you aren't doing a great job of targeting with your ads you should probably get some sales if you have a lot of traffic. That's assuming you are using Google for your PPC. There are other Search Engines that will have a lot of fake traffic but if you sticking with the big three your traffic should be real.

      You may have slightly lower conversions if you aren't doing a great job of targeting your ads, but increasing traffic can make up for this a little. If you are getting no sales with a lot of traffic, I would first suspect the landing page's ability to convert as the primary thing to focus on.
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  • Profile picture of the author SEO-IM7
    Hey Sjcorp
    I believe dburk is right. You might try A/B split testing the page to see what converts better. Maybe try writing a smaller copy if you have a large one right now. Why? Most people online scan webpages instead of actually reading the whole copy. That might help your conversions.

    Good Luck
    SEO-IM7
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  • Profile picture of the author Fender85
    I like to start with the best (ie, most likely to convert) keywords I can find (usually product name, for affiliate promotions) and split test landing pages for that crowd. They're the ones who are really on the fence and on the verge of buying, so if you target them first, then you learn what the motivating factors are for your target customer.

    At that point, you can start to "widen the web" and go after higher volume/more broad terms. A lot of people make the mistake of going too broad too soon, and they never make it work for them, because they don't know what's going on in their customer's head. Now true you could just target broad from the beginning and split test your way there, but that just depends on how deep your pockets are.
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    Internet Marketer Mindset - Demystifying SEO, PPC, and Social Media
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