New to Adsense - is this correct?

13 replies
  • SEO
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Hi

I've just diipped into adsense for the first time, and am wondering if my assumption is correct. I'm searching through the adsense site, and YouTube as well - just covering all bases really.

...I generate an ad (it'll be a small text ad), then copy/paste the code into my web editor, then upload/refresh my page.

Since I'm not required to, or prompted to give any URL address to adsense, I'm assuming that once the ad is on the page, and uploaded/published, the adsense spiders figure what the content is and that ad space becomes a niche-relevant ad. This is then duplicated for each time I upload another fresh adsense code onto my page.

So for example, if I have 4 pages, each with 4 ads, then I'll have 16 different ads, each most relevant to the page content accordingly. Are these ads fixed, or is there an element of rotation according to the internal analytics of adsense ?

Guess I'm just trying to understand where and when, and how, my content get matched to relevant advertisers.

Thanks
#adsense #correct
  • Profile picture of the author KenJ
    Hi Ian
    That's pretty much it. Sometimes the system takes a while to serve up relevant ads but once adwords "recognises" what your content is about it stays on topic.
    kenj
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    • Profile picture of the author Ian Jackson
      Thanks Ken, I see you're only about an hour or so away!
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      • Profile picture of the author Ian Jackson
        Is it safe to assume each adsense code xxxxxxxxx should be different, each time I process a new ad or blocks of ads (for the same page)

        <script type="text/javascript"><!--
        google_ad_client = "pub-xxxxxxxxxxxxxxxxx";
        /* 300x250, created 2/8/10 */
        google_ad_slot = "xxxxxxxxxx";
        google_ad_width = 300;
        google_ad_height = 250;
        //-->
        </script>
        <script type="text/javascript"
        src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
        </script>

        and that unless I upload some some meaningful content of some kind (to my server), adsense will simply default to some random, meaningless (for me) ad; i.e. just threw up an article title on my Dreamweaver8 , added 2 300X250 4-ads (as above), and F12'd it. My 300X250 4-ad block morphed into some rubbish ad that's irrelevant to my site. Maybe experimenting has to be a little more "live"?
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        • Profile picture of the author Kay King
          No - the publisher id (xxxx in your example) remains the same. The ads are different when you create different layouts or color schemes using the ad generator on the adsense site.

          kay
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          • Profile picture of the author Ian Jackson
            Originally Posted by seoguy1 View Post

            You're right. But Adsense displays a maximum of 3 contextual ads.
            So the medium 300 250 block option for what appears to be 4 test ads is not contextual?
            https://www.google.com/adsense/stati...AdFormats.html

            Guess I'm on a bit of a learning curve... :confused:


            Originally Posted by Kay King View Post

            No - the publisher id (xxxx in your example) remains the same. The ads are different when you create different layouts or color schemes using the ad generator on the adsense site.

            kay
            ok
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  • Profile picture of the author seoguy1
    You're right. But Adsense displays a maximum of 3 contextual ads.
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  • Profile picture of the author stevenhank
    Banned
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    • Profile picture of the author Kay King
      Ian -

      When we say "block of adsense" that refers to one ad - not to the number of results displayed in that one ad.

      A small adblock may only contain one or two ads while the large square or rectangle display 3-4 ads. You are limited to 3 ad BLOCKS (no matter how many ads show in each.)

      kay
      Signature
      Saving one dog will not change the world - but the world changes forever for that one dog.
      ***
      The truth is the truth even if no one believes it.
      A lie is a lie even if everyone believes it.
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      • Profile picture of the author Ian Jackson
        "and that unless I upload some some meaningful content of some kind (to my server), adsense will simply default to some random, meaningless (for me) ad; i.e. just threw up an article title on my Dreamweaver8 , added 2 300X250 4-ads (as above), and F12'd it. My 300X250 4-ad block morphed into some rubbish ad that's irrelevant to my site. Maybe experimenting has to be a little more "live"? "

        Thanks all, ...can I assume this observation to be correct?
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        • Profile picture of the author traceye
          Originally Posted by Ian Jackson View Post

          "and that unless I upload some some meaningful content of some kind (to my server), adsense will simply default to some random, meaningless (for me) ad; i.e. just threw up an article title on my Dreamweaver8 , added 2 300X250 4-ads (as above), and F12'd it. My 300X250 4-ad block morphed into some rubbish ad that's irrelevant to my site. Maybe experimenting has to be a little more "live"? "

          Thanks all, ...can I assume this observation to be correct?
          Hi Ian,

          Yes that's correct. You will need a bit of relevant content on your page before the bot will know what ads to serve up. Often it can take a while for them to show good ads as well. (Once I had to wait a few days for a brand new site before the ads were relevant to the keywords on the site).

          Of course it helps if Google already knows what your site is about - relevant ads will show much quicker - often within 10 or so minutes.

          If your site ranks for certain keywords in the search engines, then those advertisers bidding on those keywords are likely to show up in your adsense ads.

          Hope that makes sense

          Tracey
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        • Profile picture of the author mrdomains
          Originally Posted by Ian Jackson View Post

          "and that unless I upload some some meaningful content of some kind (to my server), adsense will simply default to some random, meaningless (for me) ad; i.e. just threw up an article title on my Dreamweaver8 , added 2 300X250 4-ads (as above), and F12'd it. My 300X250 4-ad block morphed into some rubbish ad that's irrelevant to my site. Maybe experimenting has to be a little more "live"? "

          Thanks all, ...can I assume this observation to be correct?
          Hard to boil down in short manner but

          There are 2 sides of the coin. Adsense is for publishers, like yourself where you agree to show ads that someone is willing to pay for, to attract leads. That is Adwords.

          The system is based on mutual benefits. The paying Adwords client is at the top of the food chain. You provide the adspace, the billboard, and get paid every time you supply a lead to the Adwords client. The better the quality of clickers you supply, the happier the Adwords client and the more you get paid. To help you, Google will do their best to match up the relevancy of the ads displayed to ensure the paying Adwords clients get quality leads.

          The quality score develops over time and affects both sides. You can get a low score but those putting out Adwords by bidding on keywords that lack relevance to their landing pages or products can also get low scores. This raises their cost per click. Low scores lower your payment per click.

          Google tries to match Adwords ads they distribute to the provided Adsense space on your site mainly based on what content you have on your site. The better the ad bot understands what it is all about, the better the ad performance.

          If the bots donĀ“t understand what the site is about or feel it has no value to anyone, the ads become untagereted, go public service and so on down the trash bin.

          The first times you put ads up they will often start as public service ads and gradually progress into paying ads of better relevance as the bots "learn" what your site is about. If your pages have very little traffic this will obviously take longer.

          About the ads you mention, the format has little relation to the number of ads shown. Google may choose to show anything from 1 to 4 "ads" inside a 300x250 block. You can also opt in to having images or a mix within the same block.

          There are several things you can do to ensure a good level of relevancy. One of the easiest is to simply help the bots get the picture and keep your content tight and focused around a single topic or phrase for each page. If all the topics and pages rotate around a specific theme or niche, the better. If your domain name helps, even better.

          Off-topic from the Adsense questions but one of the better site infos that is also free is Mini Site University - Build Profitable Mini Sites That Generate Money 24/7 on Autopilot
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          • Profile picture of the author Ian Jackson
            Thanks Mrdomains, gradually getting to understand thing now

            I do see where you're coming from with the adwords stuff, but as a proficient writer of articles, and with increasing adsense knowledge, I'm keeping to the "free" methods

            Adwords per se is maybe something to look at in the future.
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