Keywords: How low do I go?

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How far down into the keyword search terms do you go before you determine a keyword is not worth creating a web site, or blog for?

I would think it would depend on how much revenue you would receive from PPC or another form of advertising?

Would an insurance related term that gets 500 exact searches a month be enough, or would that be considered a waste of time? I know 500 searches for insurance would provide more revenue opportunity than 500 searches for toothpaste.

What is the minimum amount of searches I should look for before I spend time, money, and effort on a web site, or blog?

I've read anywhere from 8000 to 20000 minimum exact searches per month before many here would do a site on a subject.

I've used a lot of the tools I have found on this forum already to do some research on subjects I have been thinking about do some web sites on.

However, when I do this research, I'm finding many of the first page web sites I would be competing against, with 8000 to 20000 searches, already have 1,000, 5,000, 10,000 plus backlinks, and hundreds, if not thousands of pages. Must be a lot of readers of this forum

I did find one keyword where the #1 google site had 15,000 links, and the #2 google site only had 268 links, and #3 had 43 links.

Seems you could rank at #2 or #3 easily here. But, this keyword only had a monthly exact search total of 3100 searches. It also had a google suggested bid amount of less than a dollar.

Seems to me the more people that create web sites and blogs, the deeper into the long tail keyword pool you must dive. Just how low do I go?
#keywords #low #search volume
  • Profile picture of the author Al-Leyson
    Any keyword that has less than 10,000 search results is an acceptable start and any keyword less than 1000 is the best keyword to start promoting on.
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    • Profile picture of the author KevinA
      Ive actually found it very tough to find a keyphrase with what i would consider 'weak' competition, with more than about 5000 Exact searches/month.

      However typically i go for minimum 2000 Exact Searches as long as im confiden that competition is low and i can get into the top 5 spots for that phrase on Google..
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