How to Get Adwords CPC for Searches

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  • SEO
  • |
Does anyone know if this is possible - getting the Adwords cost per click on an actual search associated with a bidded keyword?

Here is an example:

In an AdGroup I have the following bidded keywords:

red apples
how red apples
about red apples

Google triggers my ad for searches such as:

how about them red apples
how about those red apples
how about these red apples

Is is possible to find out:

1. Which bidded keyword is associated with the actual search phrase
2. The cost per click

Looking at the Adwords reports, I can get the CPC per keyword (but cannot see the actual search phrase), and I can run a report showing the CPC for searched queries (but cannot see the bidded keyword).

How do I combine this information to get a fully useful report?

What I'd really like to see is: someone searched for how about these red apples, which was triggered by the bidded keyword about red apples, which cost 55 cents per click.
#adwords #cpc #searches

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