how accurate is google keyword tool?

33 replies
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I been looking around for a niche and I found one with about 74k a month searches. It also says January at 74k (Exact phrase) I also checked google trends and it was still being searched. My question is this a good number to go by? +/- a few thousand?
#accurate #google #keyword #tool
  • Profile picture of the author Marko Vel
    Hi,

    Yes i think it's good number to start with it.
    You will build that niche for adsense or something else?
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  • Profile picture of the author franky123
    Google keyword tool is more accurate rather than other online available keyword tools. It uses lots of parameters to show result while other use a few parameters.

    Thanks
    Franky
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  • Profile picture of the author King Shiloh
    Banned
    Google keyword tool is accurate. After all, Google is the one in charge.
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  • Profile picture of the author AFD
    Originally Posted by Director J View Post

    I been looking around for a niche and I found one with about 74k a month searches. It also says January at 74k (Exact phrase) I also checked google trends and it was still being searched. My question is this a good number to go by? +/- a few thousand?
    74K iin excat is a tough competition but you can crack it easily... yeah, that's a good number.. I always prefer google adwords tool than any other tools like keywordtracker and spyfu..
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  • Profile picture of the author ppcIcon
    Google keyword tool is the backbone of all succesful campaigns
    Signature
    Follow my diary as a PPC n00b (me) tries to make money by PPC
    ppcIcon
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  • Profile picture of the author Kelly Dwayne
    Its a good analyzer for keyword for the website and site improvement in google...
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    • Profile picture of the author jusin
      Google keyword tool is very good to use, but still you need to check for the competiton on keywords.

      But, I believe in using this keyword tool as it is worth to use.

      Thanks
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  • Profile picture of the author netbank4all
    Agreed. Google tool is accurate. Instead of testing your searches without quotes, check your keywords with in quotes. It is below 45000, then you can rank for that keywords.

    More over choose those keywords get at least 1500-20000 searches in global search. If you choose more than 2-3 lacks searches in global search, it would be too competitive, so to get rank on keywords, test with in quotes.

    Try it.
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    • Profile picture of the author rayan
      Comparing with all the other tools, I find Google tool is the most accurate but I am not getting anything close to the search volume even for my top ranking sites...
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  • Profile picture of the author Director J
    O ic..thanks guys. This might be one of my main campaigns so I'm not expecting to rank it ASAP. Probably going to build it up. So far it has.

    Results 1 - 10 of about 1,500,000

    I'll just try and see what happens
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  • Profile picture of the author KenJ
    At the risk of upsetting the google fest party...

    The keyword tool is not always accurate. It overstates the searches to a large degree. It has a vested interest in doing so. The competition in quotes can also be wildly inaccurate as has been shown in some excellent posts here in this section of the forum.

    You can find out a rough guide to niches using this tool but you cannot rely on it completely.

    Tools that you pay for have a vested interest in returning good and useful results for their members. Otherwise they will unsubscribe.

    IMHO

    kenj
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    • Profile picture of the author gjedda63
      Originally Posted by kenj View Post

      At the risk of upsetting the google fest party...

      The keyword tool is not always accurate. It overstates the searches to a large degree. It has a vested interest in doing so. The competition in quotes can also be wildly inaccurate as has been shown in some excellent posts here in this section of the forum.

      You can find out a rough guide to niches using this tool but you cannot rely on it completely.

      Tools that you pay for have a vested interest in returning good and useful results for their members. Otherwise they will unsubscribe.

      IMHO

      kenj
      Agree, in some cases wildly inaccurate. I recently found a longtail keyword showing 60K results in exact match in US only. I had my doubts but wanted to test this out, so I sat up a website,filled it with content and added high pr backlinks. In few weeks I hit the #2 spot and are enjoying 2-5 visitors/day.
      Why GKT is showing these numbers I have no clue.I checked today and they still do.
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      • Profile picture of the author dburk
        Originally Posted by gjedda63 View Post

        Agree, in some cases wildly inaccurate. I recently found a longtail keyword showing 60K results in exact match in US only. I had my doubts but wanted to test this out, so I sat up a website,filled it with content and added high pr backlinks. In few weeks I hit the #2 spot and are enjoying 2-5 visitors/day.
        Why GKT is showing these numbers I have no clue.I checked today and they still do.
        Hi gjedda63,

        Perhaps the tool is malfunctioning for you on this term, but perhaps it's one or more of the following:
        • Exact match was not selected before submitting your keyword.
        • The data has been corrupted by other webmasters' frequent rank checking
        • An automated search query tool has inflated the number of searches
        • Your #2 position is based upon personalized search results and no one else sees your page listed on th first page of the SERP.
        • Your page title or meta description are relatively unappealing as compared to other listing on the SERP.
        • The term is almost always searched to find a specific website besides you own.
        • The term is too ambiguous and results in frequent refined keyword queries, hence a very low CTR.

        All of which might explain your issue, without the tool returning inaccurate data. Have you done anything to rule out these other possibilities? Or have you jumped straight to the conclusion that the tool is inaccurate?
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        • Profile picture of the author gjedda63
          Originally Posted by dburk View Post

          Hi gjedda63,

          Perhaps the tool is malfunctioning for you on this term, but perhaps it's one or more of the following:
          • Exact match was not selected before submitting your keyword.
          • The data has been corrupted by other webmasters' frequent rank checking
          • An automated search query tool has inflated the number of searches
          • Your #2 position is based upon personalized search results and no one else sees your page listed on th first page of the SERP.
          • Your page title or meta description are relatively unappealing as compared to other listing on the SERP.
          • The term is almost always searched to find a specific website besides you own.
          • The term is too ambiguous and results in frequent refined keyword queries, hence a very low CTR.
          All of which might explain your issue, without the tool returning inaccurate data. Have you done anything to rule out these other possibilities? Or have you jumped straight to the conclusion that the tool is inaccurate?
          Hello dburk,
          Selecting EM is not possible until the first search is done in my version of GKT. Logged in or out of my Google account does not affect anything.
          I can PM the whole thing to you as I have very little to lose here.?

          Harald
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  • Profile picture of the author claytons
    @kenj - completely agree with you there...Google's external keyword tool seems to always overstate the number of searches...so much so , that I now discount them by 40% or so.

    BUT...there is absolutely no other source of search volume data around...that is better...so you make do with what you have!
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    • Profile picture of the author dburk
      Originally Posted by kenj View Post

      At the risk of upsetting the google fest party...

      The keyword tool is not always accurate. It overstates the searches to a large degree. It has a vested interest in doing so. The competition in quotes can also be wildly inaccurate as has been shown in some excellent posts here in this section of the forum.

      You can find out a rough guide to niches using this tool but you cannot rely on it completely.

      Tools that you pay for have a vested interest in returning good and useful results for their members. Otherwise they will unsubscribe.

      IMHO

      kenj
      Originally Posted by claytons View Post

      @kenj - completely agree with you there...Google's external keyword tool seems to always overstate the number of searches...so much so , that I now discount them by 40% or so.

      BUT...there is absolutely no other source of search volume data around...that is better...so you make do with what you have!
      Hi kenj & claytons,


      I don't think your are correct in implying that the AdWords Keyword Tool's data is inaccurate. Perhaps you do not have a clear understanding of the data that is being presented.

      The AdWords Keyword Tool reports the number of searches, not the number of click throughs. Not all searches result in a click through. Often folks will search with a term that is too ambiguous and they will then follow that with a term that is more concise.

      So, certain keywords will have dramatically lower CTR than other highly specific terms. But even when a search is performed that returns highly relevant results, the user must take that next step of clicking a listing to result in traffic to those pages listed. People are often fickle and change their minds, get interrupted or distracted before they click through.

      The fact is that nearly half of all searches never result in a click through. The average is around 46% abandonment for all search queries.

      Another thing to take into consideration is that the tool shows you historical data, which often varies a great deal from future search traffic. If you look at the trend graph on your keywords you will notice that there are frequent spikes and dips for many search terms. What happen last month, or even the last 12 months may not always be indicative of what you will see next month.

      Perhaps the data is accurate and you have not interpreted the data correctly? If you want to be certain, you can always run an ad campaign with your budget wide open and your bids set high enough to always display impressions. There really isn't any other way to measure search traffic.
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  • Profile picture of the author firstdandy
    I have used google keywords for several website and it's accurate on my side. Result vary from the people use that I guess
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  • Profile picture of the author claytons
    @dburk - uhm...yeah I really do understand that it's searches...I swear.. :-)

    You can validate that in two ways...getting to #1 and seeing if you get somewhere around 40% of that traffic...and/or running a quick PPC campaign to measure impressions.

    So...yes I understand what the tool does...and yes...in my experience it's VERY over stated most of the time.

    ymmv of course...
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    • Profile picture of the author Joshua.E1
      Yes it is quite accurate, although it does not show you the long tail keyword, those that are low in searches.

      I would always use it first to check if there are good traffic for the niche I am going into.

      Then use Keyword Research Pro: Keyword Research Tool to find the relevant long tail keyword to target the niche, so I can get organic search with good free traffic.
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    • Profile picture of the author dburk
      Originally Posted by claytons View Post

      @dburk - uhm...yeah I really do understand that it's searches...I swear.. :-)

      You can validate that in two ways...getting to #1 and seeing if you get somewhere around 40% of that traffic...and/or running a quick PPC campaign to measure impressions.

      So...yes I understand what the tool does...and yes...in my experience it's VERY over stated most of the time.

      ymmv of course...
      Hi claytons,

      I'm sorry I cannot agree, you cannot measure searches by getting your page to #1. You are assuming a 40% CTR when the reality could be anywhere from 1% to 90% based on a number of factors. And how are you measuring search abandonment rates for your targeted term? You can't because you cant see that from your website stats.

      The only way to measure that number is to run an ad campaign that displays on every query and measure your impressions.

      You say it's overstated, yet I have ran many campaigns with many thousands of keywords and have found it to be highly reliable data. Could it be a case of misinterpreting data?
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  • Profile picture of the author johnben1444
    I don't think Google will mess with such a easy stuff like that. Technology has gone too far and Google has the cash to throw around.

    Cheers,
    John Benjamin
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  • Profile picture of the author claytons
    @dburk - "The only way to measure that number is to run an ad campaign that displays on every query and measure your impressions."

    Well..I did say that too...didn't I?

    And again...I understand nothing's exact...re: all the impressions and the % etc.

    But...when google tells you one thing...and using these methods it's 10% of that...

    Then I call it inaccurate...and my experience is based on thousands of kw's too..I assure you.

    So...as I said before .. I'm giving you my experience...yours is different...I accept that...
    but my experience has just as much value as yours, Mate...

    I also have said.it's the only game in town...I've just had WAY too many of our customers be disappointed in real volumes vs. the keyword tool. I totally think it's all we should use...it's the best source of data...I just mentally discount it heavily when doing projections...and I advise everyone the same...

    ymmv!
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    • Profile picture of the author dburk
      Originally Posted by claytons View Post

      @dburk - "The only way to measure that number is to run an ad campaign that displays on every query and measure your impressions."

      Well..I did say that too...didn't I?

      And again...I understand nothing's exact...re: all the impressions and the % etc.

      But...when google tells you one thing...and using these methods it's 10% of that...

      Then I call it inaccurate...and my experience is based on thousands of kw's too..I assure you.

      So...as I said before .. I'm giving you my experience...yours is different...I accept that...
      but my experience has just as much value as yours, Mate...

      I also have said.it's the only game in town...I've just had WAY too many of our customers be disappointed in real volumes vs. the keyword tool. I totally think it's all we should use...it's the best source of data...I just mentally discount it heavily when doing projections...and I advise everyone the same...

      ymmv!
      Hi claytons,

      I think we mostly agree, we at least agree that an adwords campaign can be used to verify. I just don't think that you can accurately project traffic based on the data since there are many other factors that will vary a great deal from keyword to keyword and from page listing to page listing.

      In case I wasn't clear in where my disagreement was, please let me clarify.

      When you do a lot of AdWords advertising on the Search Network you quickly realize that CTRs will vary a great deal based on the individual keyword. This means you can't rely on an overall average since most keywords will range way outside the average. On top of those variations you may also get a wide range of CTR based upon the ad text. Those same wide ranging variations can and will be seen for organic listings based on Page Title, Meta description and the wide ranging CTRs for individual keywords.

      It just doesn't seem fair to blame the tool that reports the data when it's much more likely to be another reason for the disparity. Again the tool doesn't report traffic, just searches. If those searches do not result in a click through there is no traffic associated with that search. Since the difference between search queries and traffic will vary a great deal based on the above mentioned factors, you simply cannot use your traffic level to measure the accuracy of the keyword tool's data.

      The data could be 100% accurate and you may see a wide range of traffic based on these various factors affecting CTR. Even if the data is inaccurate using your traffic level to determine that would be a highly unreliable method at best.
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  • Profile picture of the author claytons
    @dburk

    "When you do a lot of AdWords advertising on the Search Network you quickly realize that CTRs will vary a great deal based on the individual keyword. "


    Dude...we measure impressions, not clicks when validating the search volume...

    Seriously...I'm pretty sure you're not trying to here..but you're talking to me as if I don't know what I'm speaking about...it's condescending.

    I spent six figures on adwords in 2009...I really do get that CTR varies :-)

    If you bid high enough to get in the top 10 consistently, all you need to see are the impressions.

    CTR has zero to do with it....other than the fact that if yours stinks you'll eventually get booted out of those top 10 results.

    But, you only have to run the campaign for a bit...then extrapolate from there.

    Anyway....again...I believe your experiences..I really do...I'm just sharing mine....just cut me some slack and stop trying to convince me my experiences are wrong because of lack of knowledge or something...I'm certainly not doing that to you.
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    • Profile picture of the author dburk
      Originally Posted by claytons View Post

      @dburk

      "When you do a lot of AdWords advertising on the Search Network you quickly realize that CTRs will vary a great deal based on the individual keyword. "


      Dude...we measure impressions, not clicks when validating the search volume...

      Seriously...I'm pretty sure you're not trying to here..but you're talking to me as if I don't know what I'm speaking about...it's condescending.

      I spent six figures on adwords in 2009...I really do get that CTR varies :-)

      If you bid high enough to get in the top 10 consistently, all you need to see are the impressions.

      CTR has zero to do with it....other than the fact that if yours stinks you'll eventually get booted out of those top 10 results.

      But, you only have to run the campaign for a bit...then extrapolate from there.

      Anyway....again...I believe your experiences..I really do...I'm just sharing mine....just cut me some slack and stop trying to convince me my experiences are wrong because of lack of knowledge or something...I'm certainly not doing that to you.
      Hi claytons,

      Sorry to come across as condescending, please accept my apology.

      I can see that I fell short again in making my point. I meant to use the AdWords information to point out the parallel with organic listings. Similar to AdWords, your traffic from organic listings will only come after a click on your listing. I meant to point out that your CTR will vary for your organic listings and unlike your adWords campaigns you do not have access to impressions data so there is no mechanism to measure impressions from organic traffic.

      In an earlier post in this thread you said "getting to #1 and seeing if you get somewhere around 40% of that traffic" and this where I specifically disagreed with you.

      The best data I have been able to find (leaked AOL data) that shows CTRs for organic traffic indicates, on average, the #1 position gets a 23% CTR. While that represents about 40% of the click through traffic, it is still only 23% of the total searches. This is because about half of all searches are abandoned without a click through.

      Again, we are talking averages here. There seems to be a very wide range of CTRs for organic traffic as well and this makes the use of organic traffic a highly unreliable mechanism to measure the accuracy of the Keyword Tool's data.

      Again, I'm sorry about the confusion, I hope I have made it clear that it's the organic traffic that is unreliable not AdWords impressions. I agree with you that it's impressions that are reasonable measure of search volume, and I stand in disagreement about the use of organic traffic as a useful measure to determine keyword data accuracy.
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      • Profile picture of the author bcmwp
        Everything else is based on it, so nothing else can be more accurate.

        However, I've seen some extremely wonky results form google keyword tool, enough that I'm wary of anything that looks too good to be true. I remember once seeing something like "black and decker Ph300x blender with extra batteries on sale in Utah" at 4400 global monthly searches. That was the weirdest one, but every once in a while, it gets really wonky.

        The .com was available, though .
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    • Profile picture of the author dburk
      Originally Posted by claytons View Post

      @dburk

      "When you do a lot of AdWords advertising on the Search Network you quickly realize that CTRs will vary a great deal based on the individual keyword. "


      Dude...we measure impressions, not clicks when validating the search volume...

      Seriously...I'm pretty sure you're not trying to here..but you're talking to me as if I don't know what I'm speaking about...it's condescending.

      I spent six figures on adwords in 2009...I really do get that CTR varies :-)

      If you bid high enough to get in the top 10 consistently, all you need to see are the impressions.

      CTR has zero to do with it....other than the fact that if yours stinks you'll eventually get booted out of those top 10 results.

      But, you only have to run the campaign for a bit...then extrapolate from there.

      Anyway....again...I believe your experiences..I really do...I'm just sharing mine....just cut me some slack and stop trying to convince me my experiences are wrong because of lack of knowledge or something...I'm certainly not doing that to you.
      Hi claytons,

      Sorry to come across as condescending, please accept my apology.

      I can see that I fell short again in making my point. I meant to use the AdWords information to point out the parallel with organic listings. Similar to AdWords, your traffic from organic listings will only come after a click on your listing. I meant to point out that your CTR will vary for your organic listings and unlike your adWords campaigns you do not have access to impressions data so there is no mechanism to measure impressions from organic traffic.

      In an earlier post in this thread you said "getting to #1 and seeing if you get somewhere around 40% of that traffic" and this where I specifically disagreed with you.

      The best data I have been able to find (leaked AOL data) that shows CTRs for organic traffic indicates, on average, the #1 position gets a 23% CTR. While that represents about 40% of the click through traffic, it is still only 23% of the total searches. This is because about half of all searches are abandoned without a click through.

      Again, we are talking averages here. There seems to be a very wide range of CTRs for organic traffic as well and this makes the use of organic traffic a highly unreliable mechanism to measure the accuracy of the Keyword Tool's data.

      Again, I'm sorry about the confusion, I hope I have made it clear that it's the organic traffic, in my opinion, that is unreliable not AdWords impressions. I agree with you that it's impressions that are a reasonable measure of search volume, and I stand in disagreement about the use of organic traffic as a useful measure to determine keyword data accuracy.
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  • Profile picture of the author claytons
    Hey Don...no worries,Mate...all good...thanks!
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  • Profile picture of the author ebiz101
    I think we all want our site on top of Google for the targeted keywords if Google keyword tool shows you that data then you can go for it.
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  • Profile picture of the author alansalton
    google trends vs google tool? what is better to forcast future demand?
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  • Profile picture of the author jaratvit
    No keyword tool provides an accurate results always. You may find a lot of similar words or phrases have been grouped together and are displayed in the same search volume. Also many a times you will find a fix amount of numbers is displayed for any keyword searched.
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