by SladeK
1 replies
  • SEO
  • |
When people refer to a proper internal linking structure, what do they mean?
Is it simply entailing having your inner pages link out to your homepage? Or is there more to it than that?
#internal #linking
  • Profile picture of the author mikkosant
    It is more than that. You want to keep relevance as the google bot crawls your site.
    For a detailed explanation. Search around for silo link structure.

    You want your pages to help each other out in a sense. Remember, your website is one of the most powerful elements as to how relevant a certain page is for a certain keyword. At least for low competition terms. For example, at the end of a related article, link to another related article using the anchor text of the keyword the page you're linking to is optimized for.

    Read up on this -
    BruceClay - SEO Newsletter - FEATURE FOCUS: Building a Web Site Theme with Silos, Part 1
    He gives a pretty detailed explanation.

    Cheers
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