Role of SEO in Performance Marketing
- SEO |
SEO or Search Engine Optimization is a set of tips and techniques that ensures that your website features in the SERP's (Search Engine Result Pages), of major Search Engines when a term that is related to your business is being searched for. The higher the position acquired the better chances of getting a click or a visit.
Internet marketing primarily consists of 4 major channels. Affiliate Marketing, Pay- per click marketing, Viral Marketing & Organic Search Marketing (SEO). SEO is the most cost effective method utilized to ensure sales & conversions from your website. Unlike other channels where you are made to pay for a service, this is free & manual. Off-course as the saying goes "Content is King", if proper measures are taken then there lies every chance of a goal conversion. It could a sale from an e-commerce website or a sign in request form from a service provider. Getting your links to appear in as many social networking websites with a catchy/appealing topic would also help to increase your visitor rate.
A good navigation, complemented by content through intelligent promotion, does guarantee success in B2B or B2C marketing.