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PPC Conversion Question?

by Karamazov
4 replies
  • SEO
    • |
Hi guys,

I am testing several CB products if they convert using Yahoo! Search Marketing.
My question is how do you proceed doing that, how many clicks with no sale do you wait for before you dump the campaign?

I am asking because I see something quite interesting - supposedly high converting top CB products get about 200 clicks with 20 order form impressions with not a single sale...
#conversion #ppc #question
  • Profile picture of the author tryinhere
    Originally Posted by Karamazov View Post

    Hi guys,

    I am testing several CB products if they convert using Yahoo! Search Marketing.
    My question is how do you proceed doing that, how many clicks with no sale do you wait for before you dump the campaign?

    I am asking because I see something quite interesting - supposedly high converting top CB products get about 200 clicks with 20 order form impressions with not a single sale...
    at what point based on your cpc setting do you start to loose money ?
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    • Profile picture of the author Karamazov
      I haven't seen one sale so basically I never earned money.
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      • Profile picture of the author tryinhere
        Originally Posted by Karamazov View Post

        I haven't seen one sale so basically I never earned money.
        Sorry champ i probably wrote that reply to cryptic. when you set your cpc there would be a mathematical calculation based on cpc * clicks = profit or a loss based on the return for that product.

        you asked at what point do you pull the campaign , it is not based on clicks / example 200 clicks if your getting them cheap enough, in reverse if your paying to high you can have as little as 50 clicks as an example and be loosing money.

        so you need to grab a calculator and punch a few number, and not to confuse you it is possible to run a loss before making a profit as you trial and error your campaigns, so use your best gut call, there is no black or definite line that everybody exactly uses.
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        | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author Alex King
    I guess you should try at least 300 clicks no matter what until you can consider you got enough data.
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