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More targeted domain name OR More searched phrase?

by Get Inspired Today
10 replies
  • SEO
    • |
Im a mere novice in the game of search engines and marketing, but Im wondering about something when it comes to domains.

Which of these two would you find superior:
  • Domain name with relevant phrase with more monthly searches
  • Domain name with highly targeted phrase but significantly less searches
Now, I should point out that I'm not referring to something like 20,000 phrase searches vs 500 highly targeted searches, but more along the lines of a few thousand versus 1 thousand.

In other words, it's a question of choosing between two "good" phrases that are both relevant.

To expound, at what point do you definitely go with one over the other?
#domain #phrase #searched #targeted
  • Profile picture of the author Shaun Lee
    So why not get BOTH?

    Anyway, having your keyword in your URL is very important.

    So if your keyword in your URL, you're covered.

    -Shaun
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    • Profile picture of the author Get Inspired Today
      Originally Posted by Shaun Lee View Post

      So why not get BOTH?

      Anyway, having your keyword in your URL is very important.

      So if your keyword in your URL, you're covered.

      -Shaun
      Well, the conundrum of this situation is that they are both targeted phrases.

      One is HIGHLY targeted with less traffic. The other is QUITE targeted with more searches per month, say double or triple.


      As far as buying both domains... does that work well for a single site? I wouldn't want 2 url's with exact duplicate content...
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  • Profile picture of the author howinfo
    I suppose it would depends on the project you are doing but in general I have usually went for highly targeted phrase even if it has less searches. But that is just me.
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  • Profile picture of the author Get Inspired Today
    Anyone else want to chime in please?
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  • Profile picture of the author heathsteel2
    You could always just get both domains and use one for the main site and put some type of affiliate site or related blog on the other domain that links to the main site. I have done this for some of my sites.
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    • Profile picture of the author Trent Brownrigg
      Originally Posted by heathsteel2 View Post

      You could always just get both domains and use one for the main site and put some type of affiliate site or related blog on the other domain that links to the main site. I have done this for some of my sites.
      Yeah, this is what I would do. Use one domain for the main site and use the other domain for a related site that links to the main site.

      If you absolutely must choose one then I would go with the one that is not quite as targeted but gets a lot more searches per month.
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      • Profile picture of the author paulgl
        Anyway, having your keyword in your URL is very important.
        That is one of the biggest myths around.
        Your domain is secondary to whatever else you do for SEO.

        How did you find warriorforum.com? Were you looking for warriors?

        While you are worrying about domains, your competition is actually
        doing some SEO.

        Go for whichever one is short, sweet, and sounds cool.

        You should do a real search on google with your key terms/phrase.
        Then see what your competition is doing.

        Paul
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        • Profile picture of the author Get Inspired Today
          Originally Posted by paulgl View Post

          That is one of the biggest myths around.
          Your domain is secondary to whatever else you do for SEO.

          How did you find warriorforum.com? Were you looking for warriors?

          While you are worrying about domains, your competition is actually
          doing some SEO.

          Go for whichever one is short, sweet, and sounds cool.

          You should do a real search on google with your key terms/phrase.
          Then see what your competition is doing.

          Paul
          Interesting take, and example.

          Thanks for all the feedback so far.
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          How to Get Motivated, Get Informed and Stay Inspired

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  • Profile picture of the author Penworthington
    My advice would be to go for whichever domain name is more memorable, less easily misspelled and more concise.

    However, I would also highlight the importance of using sub-domains too.

    For example, if your main domain name is keyword-phrase.com then you could go on to create sub-domains such as niche-market-within.keyword-phrase.com

    Using sub-domains in conjunction with well-chosen domain names, and of course descriptive page titles is highly effective.
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  • Profile picture of the author outwest
    I agree, I have seen thousands of top 10 sites in the last several months, MOST do not have the kws in the domain or the url
    they do however, have one thing in common

    they have tons of high PR backlinks with the kws in the anchor text
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