What is the best tool for competitor analysis?

31 replies
  • SEO
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Friends,

What are the tools which you are using for competitor analysis?

One of my friend suggested samurai, but I want to know whether is that good or is there any best than that?

I hope there are many expert guys over here whom could have used tools for competitors analysis and hope to get advice from them

Thanks,
#analysis #competitor #tool
  • Profile picture of the author Marko Vel
    Now Samurai, but before i used quick insight, also very good tool
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  • Profile picture of the author simpleonline1234
    Samurai....hands down....it's everything you need at the research level......keyword research, competition levels, affiliate products, etc. I like how everything is there at a glance. If it's red then the competition level is more stiff but if it's green then the competition level is beatable.

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  • Profile picture of the author antiquenh
    I use Samurai too, especially when I have to submit monthly reports. It has a lot of unique and effective features!
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  • Profile picture of the author Fini shell
    What is samurai how can i get that tool.
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  • Profile picture of the author mikkosant
    I have to go with samurai also.

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  • Profile picture of the author AFD
    Originally Posted by DASHBOY View Post

    Friends,

    What are the tools which you are using for competitor analysis?

    One of my friend suggested samurai, but I want to know whether is that good or is there any best than that?

    I hope there are many expert guys over here whom could have used tools for competitors analysis and hope to get advice from them

    Thanks,
    I didn't use any tool other than seo quake plugin... analysis is pretty easy if you have all the backlink record of your competitor... no need to pay for expensive software..
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  • Profile picture of the author TrafficMystic
    Ive used market samurai since its early beta and it wins hands down..
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  • Profile picture of the author Mark Mckenzee
    another vote for Market Samurai!!

    nothing else you need
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  • Profile picture of the author adesbarats
    I am going to rejuvenate this post with a question of my own:

    Does Market Samurai help you understand where the competitor's traffic is coming from? For example, I have a competitor which gets an enormous amount of traffic compared to me. I rank in top 5 for 3 out of the 5 main keywords yet he blows me away in traffic. When I check his backlinks using yahoo site explorer, he has pretty much the same kind of backlink profile. He doesn't use Adwords or Adsense as far as I can tell. It's a real head scratcher..

    So, can MS help you figure out a competitor's traffic profile? I doubt it lays it out on a silver platter but is there enough data w/in the tool to make educated deductions?
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    • Profile picture of the author timpears
      Originally Posted by adesbarats View Post

      I am going to rejuvenate this post with a question of my own:

      Does Market Samurai help you understand where the competitor's traffic is coming from? For example, I have a competitor which gets an enormous amount of traffic compared to me. I rank in top 5 for 3 out of the 5 main keywords yet he blows me away in traffic. When I check his backlinks using yahoo site explorer, he has pretty much the same kind of backlink profile. He doesn't use Adwords or Adsense as far as I can tell. It's a real head scratcher..

      So, can MS help you figure out a competitor's traffic profile? I doubt it lays it out on a silver platter but is there enough data w/in the tool to make educated deductions?
      If you have the Alexa tool installed, you can go to the site and right click on the icon and choose 'traffic stats', then click on 'Clickstream'. There you will see the upstream and downstream traffic. This will show you where the traffic is coming from as a percentage. Hopefully this will give you some insight into where it is coming from.

      How do you know that this site has so much traffic? You might want to take that information with a grain of salt. I don't know obviously, but don't believe everything you hear, read or see.

      If you don't have Alexa installed on your browser, then just go to Alexa.com and do this manually. Or, install the tool.
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  • Profile picture of the author pianochris
    I've heard of Samurai but a very successful IM I know advised me that he uses IBP.
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  • Profile picture of the author perfumer
    SpyFu is a great competitive intelligence tool that gives you a lot of ammunition to chip away at your competitors’ strengths in your niche.
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    • Profile picture of the author behnk01
      No 1 tool. I'd say a combo of compete.com, traffic travis, alexa, whois, and myipneighbors.com. Also go straight to the search engines and type those kw's and see who's ad flys. Do it hourly, daily. See what runs the most. Noone is going to run at a loss. Get the link of the ad that shows the most. Run that through a link hopping tool. Get all the redirects. Compete.com all the redirects. Reverse engineer their whole campaign? It's up to you. Any questions just ask.
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  • Profile picture of the author Benhur
    My only tool right now is Market Samurai. I stop spending on any tool and
    concentrated on MS. Its the best ever! period!
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  • Profile picture of the author sparesigma
    i'm using spyfu, which works great for me too.
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  • Profile picture of the author aandersen
    market samurai is the great for looking at the overall competition of the SERP but if i want to drill in to one single competitor and see what he's got nothing beats SEO SpyGlass. you can see all the backlinks (google, yahoo, bing, aol, alltheweb, etc...) and all the stats for each backlink (page pr, domain pr, #of outbound links, follow/nofollow, etc..) basically everything you need to come up with a plan of how to defeat them
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    • Profile picture of the author junkdna
      I doubt that Market Samurai is anywhere close to being the best tool for the job. One can get the same information for F R E E from: SEO Quake and NicheMarketFinder.

      Basically there is only one set of API calls provided by search engines, which means that all the programmers can only extract the exactly same information from SEs. You can get any of the above programs and they will all show the same info. So, question is why pay for MS, when others can give you that info for free.

      On another level, what will you choose will depend on the level of detail you want. Market Samurai, SEO Quake and NicheMarketFinder are only good for coarse grain decision making. That is, if you want just to cast a single glance on many possible markets, to get a feel where the game is. But for making of the final decision, the decision that will commit months of your own labor, money and time, you need much more a fine grain tool. And there is only one that stacks up in that field, that is: SEO SpyGlass.

      SEO SpyGlass will pull out every link of every one of your competitors and enable to do link offsetting, or "you get what he got" and neutralize his advantage. As well, SEO SpyGlass has a reliable link strength assessment, so you helps you focus on high value links and leave blog comments and profile links to deluded and confused.
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  • Profile picture of the author aandersen
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  • Profile picture of the author rogerdavid101
    Well In my opinion SpyFu is a great tool that really works for the largest sites, but it can get you pointed in the right direction - good for keywords.
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    • Profile picture of the author healthdiettips
      I am using SpyFu too. It is really working for me.
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  • Profile picture of the author veronica178
    Spy Glass and Waterfire, so far have been helping a lot in determining which backlinks are working for competitors and which are not
    all the best!
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  • Profile picture of the author ganesh786
    Hi
    I think SEO Elite is best software for competitor analysis.You can research your competitors in terms of back-links. Ones you get links from those site's you can beat your competitor in terms of search engine ranking.It is a paid software.They offer 15 days of free trial.You can try it.
    Thanks
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  • Profile picture of the author SteveEO
    Market Samurai is the best out there and it has a one off cost with regular updates to keep it relevant - what more could you want?
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    • I am going to jump in and say that I do 90% of my research with Market Samurai.

      However, here is the one shortfalls:
      1. You can not find out how much traffic a competitor is getting. As has been pointed out a few times, Alexa.com is a good solution for finding out the levels of traffic IF the site has a decent amount of traffic.

      However, I have not found a decent solution if the site is new or has not reached any sort of significant travel levels.

      Any ideas?
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  • Profile picture of the author aftermath
    I dont know the best tool. But Alexa surely is something what I found useful. It tells what keywords a competitors site is ranking for and also the position of ranking.

    spyfu is also fine to use.
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    • Profile picture of the author lary43
      SEO spyglass is nice tool, i have used last couple of months and its give me a great output. There are also some other tools like Spyfu, samurai etc.
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  • Profile picture of the author HorseStall
    I think the best bet is to use a combination of tools, also use Ego Feeds to monitor a competitors brand.
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  • Profile picture of the author exitediamond
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    • Profile picture of the author dannyart
      The SEO Competition tools that I have used

      Traffic Travis, Market Samurai and WebSite Auditior

      WebSite Auditior is more onpage SEO
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  • Profile picture of the author alexbbbh
    Originally Posted by DASHBOY View Post

    Friends,

    What are the tools which you are using for competitor analysis?

    One of my friend suggested samurai, but I want to know whether is that good or is there any best than that?

    I hope there are many expert guys over here whom could have used tools for competitors analysis and hope to get advice from them

    Thanks,
    Market Samurai is one that I use pretty often. It's excellent for looking at the competition from page1. You have all the info there on one page and in one glance, you can make a quick judgment call on whether or not the keyword is viable. Nothing comes close to that.

    For in depth research on a competitor, Seo Spyglass is a great choice. It's kinda slow for my taste but it does provide all the information that you need in one place.

    As for free tools: Google Keyword Tool and Google Insights.

    alexbbbh,
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