I'm not very tech with websites and don't know what kind of site it is (ie what it's built with), and haven't spoken to their web designer yet.
Anyway, they have a section of the site for all the shows they do, or what's coming up. Each show has it's own identity (ie different "products" - not same band touring, but different bands).
Currently this is all on one page - blog style - that scrolls down and you can see one show listed after another, with all the pics and copy associated with each one.
My feeling, based on my basic seo knowledge, is that they should have separate pages for each "product", so each page can be optimized for those KWs, and then linked to each other through the site itself.
Is this correct, or should they leave it as is, or even do something completely different? I need to advise their web designer as I'm doing marketing for them.
Would love some input from you guys, as I have a feeling they could be doing it a lot better.