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I Officially Suck at PPC - SOS

by TiffanyLambert
12 replies
  • SEO
    • |
I did an exact match campaign last night - 10 or fewer keywords for this. I sent traffic to 2 pages, 2 campaigns, and thought I was on a roll because when I did the setup, I had a nice 7/10 quality score.

Wake up this morning and it says my ads aren't showing due to poor landing page quality.

Soooooooooooooo confused. I read the guidelines. I get it. 100% unique content, I have a sitemap, etc. I just don't know what I'm missing.

I don't really want to post the pages here but if there's a kind hearted soul who wants to educate me, PM me.

I'd LOVE to get the hang of this. It's why I always rely on web 2.0 and I want to play with the big boys in PPC.
lol
tiff
#officially #ppc #sos
  • Profile picture of the author KirkMcD
    Originally Posted by TiffanyDow View Post

    I read the guidelines. I get it. 100% unique content, I have a sitemap, etc. I just don't know what I'm missing.
    Most of that doesn't matter.
    Keywords being relevant to the landing page is the most important factor.
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  • Profile picture of the author TheKeys
    Your keywords MUST be relevant to your landing page!
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    • Profile picture of the author Tom Brimeyer
      As both above have already said... Google wants to see the that the keywords that you are bidding on are relavent (found) on your landing page.

      So if your keywords need to be very similar and you might need to restructure or rewrite your landing page to improve the quality score.

      All of your keywords for any adgroup should be very similar. So if you've got a bunch of different kinds of keywords all in the same group, you'll have to split them up into multiple adgroups with multiple landing pages for it to work.

      Remember, almost everyone loses money up front with PPC. You just have to test the hell out of it and figure out what works and what doesn't.

      Cheers,

      -Tom
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  • Profile picture of the author Social-Media-Marketing
    Make sure the keywords that you're targeting (or some slight variation or synonym) are in the <title>, <h1>, <h2>s if applicable, and content of the page. Since quality scores have come about, relevance has become more and more imporant. It's not just based on click-thru-rates.
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  • Profile picture of the author TiffanyLambert
    I have keywords up the gazoo relevant to this page...but I got someone specifically helping me now, so thanks Warriors - you rock! I'll let you know how it goes
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    • Profile picture of the author PPC-Coach
      It's actually part of what as said above, but only a small part.

      The largest part of the equation is CTR. Google already knows if the keywords you're bidding on work or not. They have this data from others who have already run those keywords. They know what the bid should be at and they know what the CTR will be at that bid. (IF anyone could ever get the info they have, they would be billionaires too).

      So, when you setup your campaign, you did everything right except for one thing that everyone ignores. You set your bid too low to start. It's that simple.

      Quality score is 80% CTR and 20% everything else. Everyone focuses on the 20% for some odd reason. Focus on what matters, the 80% and you'll be fine. If you set your initial bids too low, they won't run your ads as you're taking money out of their pockets to do so. They'd rather stick with a campaign from someone else who will pay more and has a great CTR already.
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  • Profile picture of the author Lucid
    OK, we all know that your keywords must be relevant so I won't say it.

    What Tiff said is that her landing page quality was considered poor. Nobody said anything about this.

    Usually, a QS=1 is because of poor landing page quality. And the most frequent reason for that is because you have affiliate links on your page that go to the merchant's sale page. Check the Adwords guidelines and look for bridge page. Until you fix that, nothing will change.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by Lucid View Post

      OK, we all know that your keywords must be relevant so I won't say it.

      What Tiff said is that her landing page quality was considered poor. Nobody said anything about this.

      Usually, a QS=1 is because of poor landing page quality. And the most frequent reason for that is because you have affiliate links on your page that go to the merchant's sale page. Check the Adwords guidelines and look for bridge page. Until you fix that, nothing will change.
      That's what the other person who PM'd me said - I have a lot of ads on there...each short 200-250 word article has an image and links that go to Amazon.

      I will alter
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      • Profile picture of the author KirkMcD
        Originally Posted by TiffanyDow View Post

        I have a lot of ads on there...each short 200-250 word article has an image and links that go to Amazon.
        "Lots of Ads" on each landing page? or for the site as a whole?

        Those articles are kind of short. Longer would be better. Or add more info "below the fold" if you think it would be distracting.
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