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Yahoo Publisher Network (YPN) Closing Down...

by Jesus Perez
14 replies
  • SEO
    • |
Just got this email:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!
Looks like Google Adsense is the only choice for contextual ads now. Chitika didn't convert very well for me in the past.
#closing #network #publisher #yahoo #ypn
  • Profile picture of the author Chris Hunter
    There's always Bidvertiser...
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    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

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    • Profile picture of the author learn
      One more reason to use php includes on pages. To do quick link swap-outs when necessary. Or use a cms.
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  • Profile picture of the author Ron Douglas
    Adbrite is another alternative
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  • Profile picture of the author KirkMcD
    What timing! I was just going to swap out Yahoo for Chitika anyway.
    I'm doing much better with Chitika than Yahoo on my sites.

    You can also try to get in on the Microsoft Publisher beta.
    https://advertising.microsoft.com/publisher
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  • Profile picture of the author Keith Choy
    there's goes another Google-alternative.

    I saw Bidvertiser and Adbrite were mention above. Any inputs on which one I should try first (assuming I have limited time and can only choose to work on one first)?

    - Keith Choy
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    WealthMountains - One Step At A Time To Your Wealth
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    • Profile picture of the author blogginvixen
      Originally Posted by Keith Choy View Post

      there's goes another Google-alternative.

      I saw Bidvertiser and Adbrite were mention above. Any inputs on which one I should try first (assuming I have limited time and can only choose to work on one first)?

      - Keith Choy
      I second that! I would love for other Warriors to chime in on their experiences with Bidvertiser in particular.
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  • Profile picture of the author salespider
    Michael here from Salespider, North America's largest B2B social network (growing at 30,000 new members every month).

    We have an ad network - now that we have too many adverts to serve - and are reaching out to publishers as well as advertisers -

    If you have ads or inventory, get in touch with your desireed CPM, I'm confident we can help you out

    Best regards,
    Mike.

    mrolfe at salespider.com
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  • Profile picture of the author Peter Gregory
    Yeah but weren't they planning on merging this with Microsoft's ad platform anyway? I thought that was the plan for them to work together so they could make an attempt at taking some marketshare away from Google.
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    • Profile picture of the author paulgl
      I'm sure adbrite, bidvertiser, etc. are nice,
      but saying that are actual replacements for adsense is
      like saying a Yugo was an alternative to a BMW.

      Yeah, a Yugo could be a replacement for a BMW, but...

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Ryan79
    I tried adsense, chitika, bidvertiser and abrite. Adsense is the best! Could not find any google adsense alternative.
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  • Profile picture of the author jazbo
    I would assume they are just closing because of the merge with Microsoft?
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  • Profile picture of the author FerdinandF
    It really sucks that Yahoo is closing down. Competition drives this world and we can't let the BIG guys walk over everyone. I hope that one day there will be a viable competitor for Google or else who knows what will happen...
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    Ontogenesis
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  • Profile picture of the author keivn2
    Only Yahoo adsense got closed....not the Yahoo PPC, right?
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    • Profile picture of the author KirkMcD
      Originally Posted by keivn2 View Post

      Only Yahoo adsense got closed....not the Yahoo PPC, right?
      Correct, but they will be merging with Microsoft's system within a year.
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