Is google analytics a good idea

16 years ago

I don't believe Google makes use of this data for rankings at this time. However, I am still very careful about that sort of thing - avoiding webmaster tools for tying my sites together, distinct Google accounts with clean cookies/IP addresses, etc.

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bigcat1967

16 years ago

If they don't like the bounce rate, or other data, they will punish you for it.

I think there is some truth to that. It's more than likely a small part of their algorithm. However, I still wouldn't worry about it.

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Ryan79

16 years ago

I don't think it is true. I am using analytics on many websites and it help me a lot to track keyword ranking, adsense earning... so I can improve my sites and make them btter.

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Stephen Crooks

16 years ago

As always with analytics or webmaster tools, only the people who have something to hide with their sites will give you such advice.

It is better to approach this from another angle and ask yourself, how can I improve my visitor bounce rate and the time my visitors are on my site? Google analytics and webmaster tools are fantastic tools for helping us improve our sites.

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Mrs S

16 years ago

Originally Posted by Steve Crooks

As always with analytics or webmaster tools, only the people who have something to hide with their sites will give you such advice.

It is better to approach this from another angle and ask yourself, how can I improve my visitor bounce rate and the time my visitors are on my site? Google analytics and webmaster tools are fantastic tools for helping us improve our sites.

I agree with Steve on this one. Sure if you're running a lot of black hat sites that you don't want linked back to you then don't use it. But if you're building a legitimate business then take advantage of the free tools that can actually help you improve that business.

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bgmacaw

16 years ago

Originally Posted by gjd6599

I am being told by several marketers that it is not good to list you website with google analytics. They say google will use the information to affect your rankings. If they don't like the bounce rate, or other data, they will punish you for it. Is this true?

My observation is that they don't use the data collected automatically for ranking purposes. It is possible that this information could be used should you come under scrutiny, such as having a competitor report you for something falsely when they're trying to take you out.

I only use it on a handful of sites, mostly ones using Adsense, myself for privacy reasons. Mainly, I don't see any good for me when it comes to sharing my private business data on my websites with a large corporation that's had issues with privacy and market monopolization unless I'm doing business directly with them as is the case when I'm using Adsense or Adwords. I only use Webmaster tools if I have an issue with a domain, such as getting a pre-existing penalization removed from a domain I purchased.

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2d0k

16 years ago

That would be very unprofessional of Google, if they do that.. Analytics is a free tool.. Always maximize its use by you..

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bgmacaw 16 years ago

Originally Posted by 2d0k

That would be very unprofessional of Google, if they do that.. Analytics is a free tool.. Always maximize its use by you..

So is the Google toilet....

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McBrett

16 years ago

Hi @gjd6599 - I've heard rumors of this before, but I don't believe Google punishes anyone for using their software.

I use their software on a number of my own websites and clients websites and have never experienced a drop in rankings after installation. Plus, if installation did result in negative rankings, it would be hard to get people to start using their software.

Trust me, Google already knows a lot about your website. Got Google adsense installed? Do visitors have the Google Toolbar installed? Is big G sending traffic to your website? These are all ways Google will gather info about your site.

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Ryback

16 years ago

Great Video!

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jacky212

16 years ago

I don't think they can see our mail and hear our conversations from the g-phone. The only thing that google fetches is what we search when we are logged into our gmail account. They show the ad of the topics which we have searched while we were logged on to gmail.
Google is a corporate company and they have no need to use the free tools provided by them to find out whether you are spamming or whatever...
These are all mere guesses....

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jandmich 16 years ago

I think Steve is bang on . Nothing to hide?...Use Analytics!
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jaratvit

16 years ago

Google Analytics is a valuable tool. For new companies just getting started in online marketing, a free analytics program can be worth enough to offset the downside of Google Analytics.

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DrGUID

16 years ago

I've never had problems linking all my different sites together, there is way too much paranoia in this.

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RichardHK 16 years ago

Originally Posted by DrGUID

I've never had problems linking all my different sites together, there is way too much paranoia in this.

Agree. Seems the very mention of Google sends shivers down many folks' spine! Looking at it another way, Google could credit you for using their software to better understand your market and results, and to make more money for yourself AND Google. Relax.
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- Anteela 16 years ago
  
  Matt Cutts himself answered this question on tape in February. Google: Matt Cutts Google Analytics and Ranking. I found it on the SEOMoz link. I'd embed it, but I haven't reached the post count to do so yet (I tend to lurk more than post).
  
  And while his speech is simply talk, I do think he's telling the truth and the two are not related. We run analytics on all of our websites. Some are nothing more than a page with pictures for niche areas and the bounce rate is quite high (the sites are placeholders), yet we're still outranking the competition. Analytics is so incredibly useful, I can't see any reason not to use it. And if it is a factor, it isn't big enough to cause your sites to rank poorly.
  
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discgolftraveler

16 years ago

I use analytics all the time. If you have a solid reputable website you should not worry. In fact, monitoring my website for keywords and searches is one of the most valuable tools I use. I could not image going without it.

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RipeBanana

16 years ago

If you don't want Google to know that your sites are all linked together (you have a network of sites you interlink, you do some shady stuff, etc.), i wouldn't use it. Otherwise, go head.

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Goatboy

16 years ago

I run analytics on all of my sites and I have never had a problem. I also suspect google could gather data on bounce rate, daily visitor count, etc. whether you run analytics or not.

I think the choice to run analytics comes down mostly to a yes-or-no business decision.

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chrisfromthelc

16 years ago

Google does not use Analytics data in the search algorithm whatsoever. Even in the case (someone mentioned this) where your site was reported to be spammy, they've got far more extensive data in the ranking databases than GA provides. Additionally, those requests are viewed by a person, so having the GA data wouldn't even be necessarily useful.

You'd be an idiot not to use GA. It's free, it works excellently, and you're able to tie all of your Google properties together with it. Not to mention that you can do some sweet version testing with Website Optimizer and Analytics data.

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Is google analytics a good idea

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