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For those doing FaceBooks Ads...

by Dexx
3 replies
  • SEO
    • |
If you are doing PPC with FB, what's your thoughts on their "suggest bid prices?"

For example if the market you are targetted has a population of 5,000,000 in North America...

and FB is suggesting a bid price of .60 - .80 per click.

If you bid .25 a click, would you get NO impressions?

I would assume even with minimal exposure to 5,000,000 that should still get decent impressions?

Doing CPM would be a waste I'd assume...but I find it hard to believe someone would get no impressions unless they bid in the "suggested range"

FB says the "minimum CPC bid" can be .02 ... would I see ANY impressions at that low a CPC?

Thoughts?
#ads #facebooks
  • Profile picture of the author peter.h
    can't you just test it with a limited budget?

    if it's anything like adwords, you'd want to go in with at least half the recommended bid... I mean the bid price is only part of the equation, if you've got a higher CTR you'll still get better placement with lower bid

    1000 impression x $1 bid at 0.01% CTR = $10 in FB's pocket
    1000 impression x $0.1 bid at 0.11% CTR = $11 in FB's pocket
    even though you bid 10c and competition $1 you get higher placing cause FB makes more money on you if you have a higher CTR

    since FB is still relatively untapped I'd test it .02 and work my way up, why hand over the cash if you don't have to?
    make sure your ad copy and landing page are compelling
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    • Profile picture of the author Dexx
      Originally Posted by peter.h View Post

      can't you just test it with a limited budget?

      if it's anything like adwords, you'd want to go in with at least half the recommended bid... I mean the bid price is only part of the equation, if you've got a higher CTR you'll still get better placement with lower bid

      1000 impression x $1 bid at 0.01% CTR = $10 in FB's pocket
      1000 impression x $0.1 bid at 0.11% CTR = $11 in FB's pocket
      even though you bid 10c and competition $1 you get higher placing cause FB makes more money on you if you have a higher CTR

      since FB is still relatively untapped I'd test it .02 and work my way up, why hand over the cash if you don't have to?
      make sure your ad copy and landing page are compelling

      Ah, that makes sense =)
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  • Profile picture of the author webfighter
    Promoting on facebook is really tough these days, lot's of competition in most of the offers specially dating and gaming, if you are looking to run cpa offers i would suggest you to go with ppv or media buys, as there is less competition. You will get more clicks and more leads.

    Try out media traffic, traffic vance for ppv. Media traffic requires small deposit($200) to get started whereas traffic vance requires $1000 of initial deposit.

    Be certain about what you are doing otherwise you can lose $$$$ in matter of few days. First learn then take actions.
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