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Have I been Google slapped?!!

by seanstreet
7 replies
  • SEO
    • |
Hi there,

I put together my first ever Adwords campaign and I think I've been slapped on the first day!

I went through Keyword Tool process and stuck with keywords that didn't have too much competition as I am starting with a low budget.

I got it all up and running and on some keywords I was ranked in the first spot and a lot in the top three. As I said these weren't topline keywords as the competition was too great.

As this is my first campaign I am mainly using it as a learning tool and if I make a few sales at the same time, great! But I wasn't expecting orders straight out of the gate. I tweaked some of the ppc amounts and then went to work.

I checked it again about 4 hours later and every keyword has a red alert next to it, I was getting quality ratings of 1 or 2. I checked on Google and I wasn't getting rankings anywhere at all! I tried upping my bid to see what happened and nothing has changed. Adwords says that my keywords aren't relevant. I don't understand why as the site I'm advertising is a guitar conduit review site, so there are 8 different products covering a lot of area's of guitar training. Every keyword (that I got from Keyword tool) is relevant to the content on the site.

I have paused the campaign till I sort it out but I'm really confused at the moment, will Google effectively ban my site from using Adwords from now on?

Any suggestions will be greatly appreciated,
Sean
#google #slapped
  • Profile picture of the author GuerrillaIM
    Is your keyword advertised in your ad box?

    Is your keyword advertised on your landing page or on pages linked to from your landing page?

    If the answer is "no" then you could well have been slapped. Read Perry Marshalls book and then get his seminar audio. This will make you seriously pro at adwords.

    I haven't been slapped for a while but from memory it said 'inactive' next to the keywords that were slapped.
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  • Profile picture of the author stevecl
    are you using seperate adgroups for your keywords and seperate landing pages?

    steve
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    • Profile picture of the author seanstreet
      Hey guys,

      Thanks for the suggestions. I can see I've got a lot to learn, because the answer is no to your questions. I pretty much went into Adwords used the keyword tool to get keywords that weren't too competitive and set up my campaign with about 35 different keywords to accommodate the various guitar courses and set it loose.

      Am I only supposed to use one keyword? And I'm unfamiliar with adgroups or using a separate landing page. I'm on Perry Marshall's ad page at the moment as I have heard it's a good book for learning Adwords.

      So, am I going to have to get a new domain now for my webpage now?

      Sean
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  • Profile picture of the author GuerrillaIM
    No, the domain doesn't matter. Google gives you a quality score. For instance if I advertise on the keyword "Dog food" but my website sell mountain bikes, google will see that the keyword "dog food" never appears on my site and if the keyword also doesn't appear in my adbox and the CTR is low, they will slap that keyword for being irrelevant.

    Ben hart has a series of videos on his website that explain it far better than I ever could here. He will also let you have access to his site for the first month for $1. Go to The Inner Circle Roundtable of 21st Century Marketers by Ben Hart to check it out.

    I have my campaigns set up like he shows them set up and it makes a big difference. Once you get into his members area its a series of 4 videos about adwords, should be easy enough to find.
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  • Profile picture of the author Scott Murdaugh
    Google is tricky, even more so with the recent quality score guidelines.

    You can read their faq's for some ideas, the book mentioned earlier, and I also talk about Adwords and quality score, along with some nifty "tricks" to get around them, in the book I recently wrote.

    Just do some learning, it's a little tough, but you'll get the hang of it.
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  • Profile picture of the author AskJesusLeon
    As others have already stated Google is tough at first. They are all about being relevant. Whereas before you could place hundreds of keywords in a campaign, nowadays I have campaigns with two or three keywords in them. Ideally, your ad, and landing page should have the keywords you are running in your campaign.
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    • Profile picture of the author seanstreet
      Thanks everyone,

      I've bought Perry's ebook, but from has been said on this thread I think I can see where I went wrong in a couple of area's. Anyway I knew the only way I would start to learn was to jump in a see what happens. I'm going to cancel that campaign and start fresh and see if I can tweak those numbers a little better this time.

      Only spent about 10 bucks anyway so it wasn't a financial disaster, just a process of confusion & now the seeds of recognition.

      So yeah, thanks everyone. And hopefully it won't be too long before I can be coming up with some helpful suggestions for the newbies that find their way to the Warrior Forum.

      Geez it's 2:40am! I'm going to bed.

      Cheers,
      Sean
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