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using ppc to price your product

by rich85
6 replies
  • SEO
    • |
Hi all,

Just wanted to ask peoples opinion on how to breakeven/profit when using adwords.

Basically if i were to have a product that cost £20 then the most i could pay for my cpc would be 20p if i work on a 1% conversion. However would this then mean that i would not be on first page of search engine if shown at all?

The other option would be to look at what the cost of the cpc would be for most expensive keyword and then base the cost of my product on this. However if i was doing affiliate marketing i would not be able to change the cost of product.

How would you work around this?

Thank you for your replies in advance
#ppc #price #product
  • Profile picture of the author tryinhere
    no idea what your on about Wallace , whats all that in Australian ? are you a product owner or affiliate ?
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author rich85
    I'm neither at the moment im just trying to work out how people determine how much to pay per click when using adwords to ensure they profit or at least breakeven. Because like i said in previous example if i am only making £20 on product i can only really pay a maximum of 20p per click but if that is not enough to show on first page of Google how do you do it? Do you make a loss until your quality score brings your cpc down to 20p or is there a more logical way?

    Also how would you do this for multiple keywords if the minimum cpc is different for each one?
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    • Profile picture of the author tryinhere
      Originally Posted by rich85 View Post

      I'm neither at the moment im just trying to work out how people determine how much to pay per click when using adwords to ensure they profit or at least breakeven. Because like i said in previous example if i am only making £20 on product i can only really pay a maximum of 20p per click but if that is not enough to show on first page of Google how do you do it? Do you make a loss until your quality score brings your cpc down to 20p or is there a more logical way?

      Also how would you do this for multiple keywords if the minimum cpc is different for each one?
      Arh me laddy they be those them thar secrets davey jones took all the way down the bottom and stored them away in his locker for safe keepin an all.

      in basic terms you have the right thinking happening, just need to dig a little deeper on those thoughts and you should be good.
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      | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author rich85
    space is a place where there lies a lot of unknown but many people do actually know what goes on in the unknown, are you one of these people?
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    • Profile picture of the author tryinhere
      Originally Posted by rich85 View Post

      space is a place where there lies a lot of unknown but many people do actually know what goes on in the unknown, are you one of these people?
      ? beam me up scotty lmao dude

      check out lucid web marketing (Pierre) here on the forums, he has some guides and material that might get you started.
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      | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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      • Profile picture of the author rich85
        lol ok thank you
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