Easily Increase Search Engine Traffic by 400%?
- SEO |
If you're in the process of trying to generate search engine traffic, this nugget of information might be of interest.
There have been plenty of studies like this, but in case you haven't seen data like this before, check out the image below...
It shows the distribution of click traffic amongst the front page of a set of search results...
Distribution of Clicks on Google’s SERPs
In other words, the difference between a number 1 and a number 2 ranking in the search engines, is more than 400%.
Remembering that the only 2 ways you can increase sales on your websites are to a) increase traffic or b) increase conversions, the thought of increasing your traffic (and hence your sales/revenue) by 4 times with such a seemingly simple move should be the source of excitement.
The question then, is how can we use this knowledge?
Let's play out 2 scenarios...
If you're pursuining search engine traffic; if you have an active SEO campaign, it's very likely that there are a few keywords, perhaps very long tail, that you have front page rankings for and that are bringing you traffic. You'll be able to find out as much looking at your traffic statistics.
Let's say you find a few keywords like the above. Let's say you focused the link building that, if you're in the midst of an SEO campaign you're hopefully doing anyway, to those few pages until you reached number 1 for those keywords? Imagine if you increased your targeted traffic by 400% on 2 or 3 different keywords... Would that make a difference to your revenue?
And the thing is, how hard is it to take one of your pages from somewhere on the front page, to number 1? Depending on the keyword and the competition, it may not be hard at all. In getting to the front page you've probably already done the hard work.
Or another scenario...
If you know your metrics, you probably know that there are certain keywords you get traffic from that bring more sales than others ie, that are more high converting than others.
Are you getting as much traffic as you can from those keywords?
While it's something you should be doing anyway, focusing more of your link building on those pages and those keywords should and could be paying huge dividends. I know I've been guilty of having a post or page get to page 1 for it's keyword, then leaving it to start focusing on getting rankings for another keyword... when instead, had I kept the focus on that initial post and keyword until it got to position 1, I could have increased my MOST targeted traffic by 400% with minimal extra effort.
It's pretty interesting right?
Definitely something to be more concious of as we strive for more and more targeted traffic.
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