Adwords - Effective keywords

by pluto1
6 replies
  • SEO
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I have been reading about Adwords and PPC campaigns. Soon looking to run my own. I am confused about the number of keywords that must be included in an Ad Group. Recently I read that not more than 15 or 20 KW are sufficient. But what about a niche like pets or birds.

There are many varieties, and you want an ad to trigger for as many searches as possible. But pets, say dogs have millions of breeds. How do you include all of them in your one ad group?
#adwords #effective #keywords
  • Profile picture of the author tryinhere
    try not to fit everything into a one size fits all box, create as many ad groups as is needed to cover your keywords required for your marketing plan / goals.

    Forcing keys into an ad group on the hope of saving time is really only going to cost your down the line, possibly resulting in lower q score / irrelevant ads = potential higher costs.
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    • Profile picture of the author pluto1
      That is true tryinhere.

      But like my example of dogs or birds, there are millions of breeds, and to cover them all, do I need to make all those ad groups? Or is there any way to cover them in one ad group with maximum efficiency?
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      • Profile picture of the author tryinhere
        Originally Posted by pluto1 View Post

        That is true tryinhere.

        But like my example of dogs or birds, there are millions of breeds, and to cover them all, do I need to make all those ad groups? Or is there any way to cover them in one ad group with maximum efficiency?
        well what are you promoting ? for example flea powder goes on any dog and is not breed specific ?

        any clues ? not sure what specific product for dogs that would warrant a defined group for each bread ?
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        • Profile picture of the author pluto1
          Originally Posted by tryinhere View Post

          well what are you promoting ? for example flea powder goes on any dog and is not breed specific ?

          any clues ? not sure what specific product for dogs that would warrant a defined group for each bread ?
          Well, I am planning on pet training articles. When I promote these ads, I should be promoting like training any kinds of dogs or puppies. They can be maltese, bulldogs or yorkies. Say, if you have a keyword like training maltese puppies, it is very specific. I will end up writing such keyword for every breed possible. It will either increase the number of ad groups or the number of keywords. In the process, I may even be skipping some breeds.

          I want to set up the ad groups such that they can be used for any variable of keyword. Is this possible or do I need to make these different ad groups?
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  • Profile picture of the author MIB Mastermind
    I always use a max of 3 kw's per ad group (sometimes 2 if I don't use broad match)
    this way I have super targeted ads and landing pages which gives me a great quality score.

    You should be aiming for the same after time.

    I will initially start with no more than 20 kw per ad group, and as my campaign progresses I will narrow this down even more so I eventually have 2 to 3 kw per ad group.

    A tip is download and learn how to use adwords editor, this is a great free tool that helps you mange your campaigns and saves you masses of time, you can norrow your ad groups down using adwords editor.
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    • Profile picture of the author pluto1
      Originally Posted by MIB Mastermind View Post

      I always use a max of 3 kw's per ad group (sometimes 2 if I don't use broad match)
      this way I have super targeted ads and landing pages which gives me a great quality score.

      You should be aiming for the same after time.

      I will initially start with no more than 20 kw per ad group, and as my campaign progresses I will narrow this down even more so I eventually have 2 to 3 kw per ad group.

      A tip is download and learn how to use adwords editor, this is a great free tool that helps you mange your campaigns and saves you masses of time, you can norrow your ad groups down using adwords editor.
      Wow, just 2 or 3 keywords. Your CTR must be really good.

      These are some good pointers. I will keep these in mind as I become more familiar with this ppc beast. BTW, adwords editor was a good idea, I just downloaded it, hopefully I can manage my campaigns well.
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