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Google Adsense and the Economy

by saybrah
13 replies
  • SEO
    • |
I have a question... How has everyone adsense been since the economy has been diving. I really haven't notice that much of a difference on the sites that I've been using them on. I'm just wondering how everyone else is doing.
#adsense #economy #google #ppc
  • Profile picture of the author captivereef
    earnings keep going up. I am on target to make more this month then i did last month. Cost per click is still very high in my niches as well
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  • Profile picture of the author Louie D
    Mine's unchanged, but my sites are not financial-related.
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  • Profile picture of the author captivereef
    I am in the mortgage niches, i was worried banks would pull back on advertising but that has not happened yet.
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  • Profile picture of the author saybrah
    cool. that shows just how resilient google actually is. i would have thought some targeted markets would have dipped as well.
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    • Profile picture of the author Dave_Kelly
      When economic conditions are poor, that is not neccessarily the best time to pull advertising. There are places businesses often cut, but advertising is one area where spending often increases in a downturn, this is by no means a hard and fast rule and there are exceptions, but if business is decllining you need more than ever to get new customers to your business.

      Dave
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      • Profile picture of the author saybrah
        Originally Posted by Dave_Kelly View Post

        When economic conditions are poor, that is not neccessarily the best time to pull advertising. There are places businesses often cut, but advertising is one area where spending often increases in a downturn, this is by no means a hard and fast rule and there are exceptions, but if business is decllining you need more than ever to get new customers to your business.

        Dave
        you're absolutely right.
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  • Profile picture of the author smarte
    For my side earning is down from July and its still showing the same rate of conversion. I do not know what is the reason but my income considerably down from past few months.
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  • Profile picture of the author WL_Marketing
    My earnings have been up since August, which is historically a low time for online advertising. Mostly in the women niches.
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  • Profile picture of the author apatters
    Dave's spot on

    However the real impact of the recession has yet to be felt. Give it another six months or so and companies may start cutting their ad budgets.

    Fortunately I think online advertising tends to provide better bang for the buck -- expect big TV campaigns and whatnot to get cut back first.
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  • Profile picture of the author sparrow
    Has anyone here been using any of the alternatives to adsense

    For me the amount per click is so low in the adsense content network, it no longer makes any sense to focus on adsense when the other advertising networks are paying more, in addition you can use many of the ways that use to work with adsense that are now banned but not in the other advertising networks

    Ed
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  • Profile picture of the author saybrah
    on that note is ypn any better than it was earlier? i never tried it since the ads were so limited
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    • Profile picture of the author sparrow
      I stopped using ypn because they don't send enough targeted ads to the niches I was using

      I had a pet niche and didn't care what the ads where long as they were pet related

      most of the ads the sent me were, insurance,mortgage, business related instead of pet related, took me a long time to get my money so I could can them for not performing

      I would suspect if your niches are business related I think they paid better than adsense, my money per click was much higher than adsense

      Ed

      Originally Posted by saybrah View Post

      on that note is ypn any better than it was earlier? i never tried it since the ads were so limited
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  • Profile picture of the author apatters
    If you are working with a substantial number of pageviews, Direct Media Exchange can fetch higher CPMs than Adsense in many cases. It works by sending your pageviews to multiple ad networks, which compete to deliver the highest CPM.

    Each network has its own payout threshold, however, usually around $50. If you've linked your account to six networks, you'll effectively need to make around $300 before you start seeing payouts.
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