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Interesting excerpt about Google SERPs

by Erik Ortega
6 replies
  • SEO
    • |
Just was reading the February 27th edition of "the Economist" about the importance of data and information in our world today and they were talking about how Google uses data to determine its search rankings and goes on to say:
One example is Google's search engine, which is partyly guided by the number of clicks on an item to help determine its relevance to a search query. If the eighth listing for a search term is the one most people go to, the algorithm puts it higher up.
Although probably already known by many, the fact that this is further solidified might prove important to a newbie.
#excerpt #google #interesting #seo #serps
  • Profile picture of the author timpears
    Just shows you how important your title and description are. If those two are not enticing enough, your content will never be read, no matter how high you climb in the SERP.
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    Tim Pears

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    • Profile picture of the author Braden4u
      Banned
      [DELETED]
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      • Profile picture of the author Erik Ortega
        Originally Posted by Braden4u View Post

        Enticing? I have heard enticing is something bad and creates problems in retaining your visitors because the visitors do not get what they exactly are looking for. Is it so?
        An easy way to solve this is to give them what they are looking for. Don't ever go cheap on your content as web users are getting smarter and smarter.

        The amount of people reading in this world has tripled since 1980 and it will only increase. This in turn means people are getting smarter and will be able to decipher whether your content is truly helpful or just a sales pitch.
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        Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.- Sun Tzu

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  • Profile picture of the author RobinC
    Conversion is important.
    Have lost more than one high ranking because someone else got a better CTR.

    The trick is to learn from it...
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    • Profile picture of the author edmltw
      And the other interesting thing about Google SERPs is that it's really based on the amount of quality backlinks to your site

      Ed
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      • Profile picture of the author Marko Vel
        Originally Posted by edmltw View Post

        And the other interesting thing about Google SERPs is that it's really based on the amount of quality backlinks to your site

        Ed
        Absolutely, Using white hat techniques
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  • Profile picture of the author seoforu
    Yes I too agree....quality backlinks are needed for sure.
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    Guest post links are effective when they are contextual and natural!!

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