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Keyword Effectiveness Index (KEI) Question

by Calamaroo
7 replies
  • SEO
    • |
KEI (Keyword Effectiveness Index) = Search Volume / Number of Search Results

Question 1. By "search volume", does it mean daily volume or monthly volume?
Question 2. What is a "good" KEI? What is a "great" KEI? What is a "bad" KEI? What is a really really bad "KEI"?
#effectiveness #index #kei #keyword #question
  • Profile picture of the author PhilipSEO
    Originally Posted by Calamaroo View Post

    KEI (Keyword Effectiveness Index) = Search Volume / Number of Search Results

    Question 1. By "search volume", does it mean daily volume or monthly volume?
    Question 2. What is a "good" KEI? What is a "great" KEI? What is a "bad" KEI? What is a really really bad "KEI"?
    Oops, I realize now that I forgot to reply to your query.

    Usually the monthly search volume is used to compute KEI.

    Some general info can be had here:
    KEI (Keyword Effectiveness Index): A Good Indicator For Useful Keywords?

    KEI sounds great in theory. In practice though most of the keyowrd data we get from Google (both search volumes and results found) is highly unreliable. Even so, we are much better off with KEI than without it.
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  • Profile picture of the author GeorgR.
    They KEI concept is relatively outdated, Searches/Competition is only a very SMALL factor...and an extremely fuzzy one too.

    The whole "competition" concept is outdated since "100.000 competing sites" CAN mean nothing - the #10 in Google can still be very weak and easily to outrank, and only 500 competing sites means nothing if you are competing against 10 very strong sites on Googles first page.

    KEI is flawed since it does not take this strength into account, and if you do keyword research only based on "number of competition" you are likely to be in for big surprises, UNLESS you really examine domain age, PR and backlink strength of the competing sites.

    And as for your question...the simple KEI is only the ratio Searches / Competition.

    There is no "best" fixed number, you use it in comparison and then the one with the highest KEI is "best".
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    • Profile picture of the author JonasHastings
      KEI is still shakable nowadays. I agree with a lot of points here since sometimes volume search is not an enough indicator to see the keyword effectiveness.
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  • Profile picture of the author pandorasbox
    The best way to do it is by monthly numbers
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    • Profile picture of the author PhilipSEO
      Originally Posted by pandorasbox View Post

      The best way to do it is by monthly numbers
      Pandorasbox, no disrespect but you are posting a whole slew of junk one-line responses. Consider that many of us subscribe to the threads by email, and it's tiresome to receive endless notifications about new trash from you. Would you please make an effort and post sustained, meaningful messages, instead of gibberish or repetitions of what's being said? It's posters like you that try hard to turn this forum into another DigotalPoint. This is not all about plugging your sig links, you know, not is it necessary to post something in ever thread even if you have nothing to say. Thank you for listening, I would really prefer not to start reporting you for spam.
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