Question about niche domains

Hi,

Sometimes the exact keyword in domain would help. But the most important things is
backlinks & quality of the backlinks based on the keyword you've chosen to dominate
on.

Hope this helps.

I would choose "jogging-pants.com" over "forjoggingpants.com", though probably not a huge deal. I don't mind one hyphen, but would prefer not to have an unnecessary word before my keyword in the URL -- but that's more voodoo than science (as are many things here). I wouldn't mind "joggingpantsdeals.com" or something like that, I just like the keyword first.

I have done .infos that rank very well in Bing an Yahoo, but not in Google. I've heard people say the domain extension doesn't matter, and maybe it doesn't, but I now go for com, org, and net.

If I can't get the exact match, I go for adding on an extension to the domain name, perferring to avoid using hyphens. I don't know if hyphenated domains are harder to rank, but to me, they look spammy.

I use a suffix on the domain instead of a prefix because I want the keyword up front.

JoggingPantsHQ
JoggingPantsNow
JoggignPantsSite

I have a theory, as yet unproven, about doing a bit of social engineering using the domain name. My theory is that someone shopping for Jogging Pants will me more likely to go to a domain like:

JoggingPantsStore
JoggingPantsShop
JoggingPantsCoupons
JogginPantsSale
etc....

Because it gives the impression that they are going to a place where they can buy or save money. As I said, unproven, but I know how my wife searches, and it matches her pattern.

IMO, people shopping for jogging pants are precisely the ones you want to attract because they are the ones who will click on the ads....

I have a hyphenated site that ranks PERFECTLY over its competitors (without a lot of work). It's an exact keyword name domain but with a hyphen between the keywords because the non-hyphenated version was taken. I'm ranking at the top and raking in the commissions.